How Mail Metro Media are using Ipsos Iris to add value to their audience data

How Mail Metro Media are using Ipsos Iris to add value to their audience data

• Ensuring all stakeholders can access audience data
• How data is used to provide strategic insights and campaign planning
• Adding value to first-party data to create more valuable audience segments for campaign activation
• Providing post-campaign insights

Ian Dowds
CEO
UKOM

Samantha Eales
Head of Commercial Audience Data
Mail Metro Media