AOP News | Voice of the Premium Publisher

Voice of the Premium Publisher: Spotlight On… Dr Rebecca Whittington

Female journalists face harassment and threats, both online and in the real world, at an alarming rate. This abuse is often shrugged off as “part of the job”, but Dr Rebecca Whittington, Online Safety Editor at Reach, has dedicated her career to proving otherwise. Her ‘Stop the Cycle’ campaign tackles the gendered abuse of journalists through demanding better reporting and support from the police.

Brits ‘jittery’ about money as October budget looms

Readership data from Taboola suggest consumers have become more anxious about their finances since the General Election, with page views for personal finances up 268%

Sustainability Video Series

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

Addressability Video Series

Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can do to protect their ad spend from going to these sites that don’t deliver any valuable outcomes.

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox APIs. One of the commitments we made was to share the results of our testing with our customers and partners, as well as with Google Chrome and the UK Competition and Markets Authority (CMA).

Free match test: Create new ways to capture value from your audience

Our advanced digital linkage solution, Consumer Sync, paired with our vast audience insight, is designed to identify, understand and expand your valuable audiences. Empowering you to grow revenue streams through advertising & wider reader revenues.

The Star Tribune launches on Pugpig Bolt as part of a ‘new era of technology growth’

Another national US news media brand launches on Pugpig Bolt as part of their digital transformation.

World of Beano app launches as part of Amazon Kids+ subscription

Another DC Thomson title launches on Pugpig Bolt as part of Amazon’s all-in-one digital kids subscription service.

Industry News

Advertising Association Publishes Inaugural Report From AI Taskforce

The Advertising Association today launches the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership.

Industry News

PinkNews Appoints Caroline Fenner as Chief Revenue Officer

PinkNews, the world's largest and most influential LGBTQ+ media brand, is excited to announce the appointment of Caroline Fenner as Chief Revenue Officer.

Google’s cookie turnaround

Sarah Robertson, Director of Product UK&I for Marketing Services at Experian shares her views on the Google cookie deprecation U-turn

Industry News

UK Advertising Spend Reached £9.2BN in Q1 2024

The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024.

AOP News

The publisher’s guide to Demand Path Optimisation

We’re delighted to announce that we’re partnering with Content Ignite to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. In the light of Google’s announcement that they’re repealing their cookie deprecation plans, it’s more important than ever that publishers ensure they have the tools needed to navigate the future of the digital publishing industry.

Publishers react to Meta’s ‘substitutable’ news claim

Meta has said it sees news as “substitutable” on its platforms in a federal parliament inquiry in Australia. AOP Managing Director, Richard Reeves, recently shared his opinion with The Media Leader... “I would argue that where a media outlet or social platform commands so much attention from such a broad and diverse audience[,] it has a societal responsibility to ensure that it provides access to balanced and reliable news sources."

Pugpig 2024 State of the Mobile Publishing Market Report

Pugpig's new State of the Mobile Publishing Market report is here! Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024.

Industry News

New Report Highlights Vital Importance of Advertising's Social Contribution

The Advertising Association today launches the new Social Contribution of UK Advertising 2024 report from advertising industry think tank, Credos. Along with fresh research and insights, the report has curated and showcases work of the highest creative quality to highlight how they make a social contribution. This ‘best of the best’ selection includes eleven case studies from leading brands and charities, including eBay x Love Island, Dove, Vanish and Breast Cancer Now, that have all won awards for their positive social contribution. Amongst other key insights, the research shows that the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years: from 34% in 2021 to 44% in the first half of 2024.

Exclusive: Taboola to sell ads for Apple

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.

Member News

National World Forms Partnership with Reach Solutions to Sell National Advertising

National World announces two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant and unique content and grow the Company’s audiences.

Industry News

Stationers' Innovation Excellence Short List 2024 is announced

The best of the Communications and Content industries announced in prestigious annual Innovations Excellence Awards shortlist.

Member News

Immediate Announces Lily Barclay as First Content Director of Good Food, the UK's Number One Food Brand

Immediate, home to trusted brands that people love, has today (Thursday 27 June) announced Lily Barclay as Content Director of Good Food.

Member News

Immediate Announces Partnership with Opt Out Advertising To Unlock Consentless Advertising

This newly announced partnership will see Immediate benefit from Opt Out Advertising’s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Industry News

Local Media First Line Of Defence Against Election Misinformation

People will rely heavily upon highly trusted local news media to combat misinformation and fake news during the upcoming general election, a new public poll published today for the News Media Association’s Local Matters report has found.

Taboola Signs Exclusive Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group.

AOP News | Ask the Associates

Is your team ready for the technology of the future?

Technology is evolving rapidly, and it likely isn’t an overstatement to suggest that the workplace in ten years’ time will look radically different. At last month’s AOP CRUNCH: AI-volution and the opportunities for digital publishers, it was clear that regardless as to whether you thought AI was a saviour or a destroyer, now is the time to lean in. Experimenting now is the key to remaining ahead of the curve and also to playing a foundational role in shaping how these technologies develop.

Cookieless browsers improve ad performance, trial finds

Cookieless browsers saw improved ad performance compared with browsers with cookies, new research has found.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2024

The Association of Online Publishers (AOP) celebrated its 22nd Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Member News

Entries open for the Campaign Ad Net Zero Awards 2024

The Campaign Ad Net Zero awards, currently in their third year, are now open.

Index Exchange Welcomes Cadi Jones as New Senior Vice President, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of Cadi Jones as senior vice president, Europe.

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and inspire the world.

Member News

Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen's core values: delicious taste, the best natural ingredients, and health benefits.

Industry News

Media Smart and Advertising Association Publish Political Advertising Guide

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than all/commercial advertising (39%).

MPACT+ Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans

Global sustaintech platform IMPACT+ today launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.

AOP News | Awards News

AOP announces shortlist for 2024 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2024 Digital Publishing Awards. The awards celebrate the individuals and teams working to create, deliver and monetise quality content online.

Update on the plan for phase-out of third-party cookies on Chrome

The UK’s Competition and Markets Authority (CMA) and Google publish quarterly reports to update the ecosystem on the latest status of Privacy Sandbox for the Web. As part of Google’s Q1 2024 report, we will include the following update about the timeline for phasing out third-party cookies in Chrome in the April 26th report

AOP News | Voice of the Premium Publisher

Voice of the Premium Publisher: Spotlight On… Ian Dowds & James Oates

In the first of our new “Spotlight On…” series — where we shine a spotlight on pertinent industry issues and speak to those in the know — Richard Reeves caught up with Ian Dowds, CEO of UKOM, and James Oates, Head of Ipsos iris, to talk about governance in audience measurement, the need for data transparency, and the risks of an industry that has become too trusting of platform-provided insights.

AOP News | Ask the Associates

Breaking down barriers: Five ideas for more inclusive digital publishing

More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to revolutionise programmatic advertising in streaming TV. Working with Index and other programmatic leaders, the IAB Tech Lab developed OpenRTB 2.6 to address specific needs for TV and pave the way for more efficiency, scale, and transparency in the channel.

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

As we work with more publishers to begin implementing and testing new Google Privacy Sandbox solutions, namely the Protected Audience and Topics APIs, we’ve been asked a lot of questions about the APIs and how they will perform. Does ad spend decline on Chrome without third-party cookies? Is Privacy Sandbox helping to replace revenue, and by how much?

AOP News | Awards News

By advertisers, for publishers: The client perspective on building effective partnerships

When AOP asked publishers where they see the biggest opportunity for advertising revenue growth in the next three years, around 75% of respondents selected ‘Direct Deals’. With third-party cookies winding down, publishers are leaning into the strength of their first-party data and consumer insights to partner with advertisers more effectively. But what support can publishers offer advertisers? The AOP reached out to their client-side judges for the AOP Digital Publishing Awards to understand what it is they’re looking for from digital publishers in order to improve the effectiveness of their own marketing.

Member News

Reach, Women in Journalism and Reporters Without Borders launch joint campaign calling for better police response to online abuse

More than 100 leaders in media and journalism have joined Women in Journalism, Reporters Without Borders and Reach in signing an open letter calling for a change in police response to online violence against women in the industry.

AOP News

Letter to IAB and AOP regarding cookie compliance practices

Alongside IAB, AOP have been leading conversations with ICO regarding compliance with data protection law in relation to advertising cookies. Following these consultations, we’re delighted to share that ICO have published their response to deliver a greater degree of certainty around the adoption of alternate models, intended to help guide publisher investment and strategic compliance decisions.

AOP News | Awards News

Your guide to successful product innovation in an evolving digital publishing industry

At a time when publishers are competing for their audiences’ attention whilst simultaneously responding to the changing technological landscape, product innovation is key to staying ahead of the crowd. Leading digital publishers from the AOP Digital Publishing Award jury share their essential steps to identifying new opportunities and developing innovative products that will deliver for both the end-user and your digital publishing organisation.

AOP News | Awards News

Top UK digital publishers share how they’re investing in employee wellbeing

69% of respondents to AOP’s annual survey said that supporting and retaining their current employees was their top talent priority for 2024. But what are leading digital publishers actually doing to proactively promote employee wellbeing in their own organisations? Discover practical tips from Time Out Media, Telegraph Media Group, Mail Metro Media, and more to create a positive working environment where your team can thrive, innovate, and succeed.

AOP News | Ask the Associates

Thirteen steps in your journey to revenue diversification

To understand how digital publishers can take advantage of this tumultuous environment, we asked our Associate partners what they saw as the key to success when it came to developing new revenue streams. Here are thirteen ideas to help you adopt an innovative, entrepreneurial spirit and uncover new opportunities to open new avenues for revenue.

Member News

BBC History Magazine celebrates its 300th issue with a special edition featuring a bumper 300 question quiz

BBC History Magazine’s February issue (out now) marks the 300th issue of the bestselling history magazine in Britain. The magazine is celebrating the landmark by asking historians to pose a series of quiz questions with categories covering everything from television and radio (David Hendy) to medieval animals (Hannah Skoda).

Member News

Immediate Media Co announces strategic partnership with Warner Hotels

Immediate Media Co, the publisher of leading history and gardening publications, BBC History Magazine and BBC Gardeners' World Magazine, has announced a strategic partnership with Warner Hotels, offering unique weekend breaks for history enthusiasts and green-fingered holidaymakers.

Industry News

UK ad spend up 15.9% in Q3 2023 to £9.6bn

The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in online advertising.

Privacy Sandbox: What Is the Protected Audience API?

Google Chrome plans to deprecate third-party cookies in favor of a privacy-first solution, the Privacy Sandbox, and its associated APIs. One of these, the Protected Audience API (PAAPI), serves up a new way to address remarketing, which is widely viewed as the most privacy-intensive use case. Roni Gordon, senior principal software engineer at Index Exchange, shares the privacy measures that the Protected Audience API introduces and how it functions in web environments.

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this signals a significant change in how our industry considers addressability in advertising.

Index Exchange Announces Omnichannel Marketplaces Offering, Driving More Ad Spend to Working Media

Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.

AOP News | Awards News

AOP Digital Publishing Awards 2024 open for entries

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned to celebrate the individuals and teams working to create, deliver, and monetise quality online content.

Member News

RadioTimes.com launches new video and podcast series, The Best Ever, exploring pop culture’s hottest talking points with experts from the worlds of TV, film and entertainment

RadioTimes.com is launching a new video and podcast series The Best Ever – with guests from the worlds of TV, film, sport, gaming and entertainment tackling some of pop culture’s biggest conversation points – from action movies to TV detectives – asking: which truly was the best ever?

Member News

TrustedReviews Limited Rebrands as CANDR Media Group following the acquisition of Wareable Media Group

TrustedReviews Limited, a leading media company known for its authoritative tech reviews and content, is proud to announce a significant transformation in its corporate identity. The company is changing its name to CANDR Media Group, effective immediately.

Top Ad Tech Trends to Watch in 2024

Next year is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry. As the impending death of the third-party cookie looms, the industry is gearing up for transformative changes. Underpinning all of this change, we’ll see a greater focus on driving value, boosting efficiency, and improving sustainability.

Member News

Tom Kerridge takes over BBC Good Food Cooking App in the run up to Christmas

TV chef and cookbook author, Tom Kerridge takes over the BBC Good Food app this December, sharing everything you need in the run up to the big day, including exclusive recipes and videos. From showstopping mains, smashing side dishes and desserts to impress the whole family, in this seven-day app takeover (12 December - 19 December).

Member News

Immediate Media and Morrisons team up to present the 'The Host with the Most' - honouring unsung Christmas kitchen heroes

The Host with the Most awards will shine a spotlight on culinary masterpieces and festive heroes, urging the nation to nominate those bringing loved ones together during this special season. Accolades include ‘Show-stopping centrepieces’, ‘Prep like a pro’ and ‘Love your leftovers’. A panel of expert judges from Immediate Media’s food team and Morrisons will acknowledge the magic-makers in various categories.

What's Captifying the travel industry? Tackling the questions 'up in the air' for travel marketers

After navigating a challenging period, travel is taking off—but how have the pandemic and rising living costs impacted today's traveller? Captify's new travel report leverages billions of intent-driven data signals, as well as insights from our partners at Forward, born from lastminute.com, to unveil crucial insights for travel marketers.

Index Explains Video series – Sustainability

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

Index Explains Video series - Addressability

Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

Index Explains Video series - Streaming TV

While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.

Index Explains Video series - Streaming TV

While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.

2023: The year programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As we’ve often observed over the years, the world of programmatic is dynamic and unpredictable, and this year did not fail to disappoint.

Index Exchange and FreeWheel Integration

Integration designed to enhance programmer monetization and marketer access to premium audiences

AOP News | Ask the Associates

The science behind crafting sticky content that engages your audience

In an age where consumers have a wealth of media competing for their attention, you need your content to be ‘sticky’: to catch the audience’s attention, to engage their interest, to encourage them to return to your content time and again. But what can digital publishers practically do to increase the stickiness of their content? Eleven of our Associate Members shared their top tips to help you deliver the maximum return on your work.

Member News

Immediate Media Co announce Dan Hutson as Managing Director of Nutracheck

Immediate Media Co, the special interest content and platform company, have announced the appointment of Dan Hutson as Managing Director of Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform. Acquired by Immediate in November 2022, Nutracheck is one of the biggest paid-for digital apps in the UK, with 400,000 premium subscribers.

AOP News

Defining the future of digital publishing - Take part in our survey

The digital publishing industry is at the cutting edge of technological change, and we want to understand how your strategic priorities are evolving as a result of new technologies, enhanced advertiser requirements, and broader societal change.

Member News

UKOM and Ipsos triumph in Malaga at MRG Awards 2023

The UKOM and Ipsos iris teams won Best Industry Body Research at the Media Research Group Awards on November 24 and celebrated a Highly Commended in Best Research Innovation. This marks the first time the UK standard for online audience measurement has been singled out for awards recognition.

How Transparency Works in CTV

Transparency is one of the most pressing issues in streaming and connected TV (CTV) today. Index CMO Lori Goode chats with Rob Hazan, senior director of product at Index, to break down how transparency works in CTV and why it’s critical to scaling the programmatic marketplace.

What is OpenRTB 2.6?

What is OpenRTB 2.6 and why is it so important for the future of connected TV (CTV)? Rob Hazan, senior director of product, streaming TV at Index, breaks down a few of the most exciting OpenRTB 2.6 features and shares why industry adoption is instrumental in scaling programmatic in streaming TV.

The Evolution of Supply Path Optimisation Featuring Scope3’s Brian O’Kelley

Supply path optimisation (SPO) helps to establish a higher standard of transparency, efficiency, and quality in digital advertising. As the ad tech industry continues to drive towards more efficiency and value in the supply chain, SPO is more relevant today than ever. Widely credited with coining the term SPO back in 2016, Brian O’Kelley, co-founder and CEO of Scope3, joins Index CMO Lori Goode to discuss the origins of SPO, its ongoing evolution, and what its future means for the economics of advertising.

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023. Outstream ad units can be placed within articles or feeds, or may be a floating video ad unit. They’re sound-off by default and can fall into three video placement types: accompanying content, interstitial, and standalone or no content. Business Insider realised it was missing out on potential revenue by not activating outstream advertising inventory with Index.

Member News

iHeartMedia and Global Sign Multi-Year Podcast Partnership Deal in the UK, Ireland and USA

Global, the UK’s largest radio and outdoor media company, has signed an exclusive platform distribution and ad sales deal with iHeartMedia, the No. 1 audio company in the United States.

AOP News | Voice of the Premium Publisher

Reasons to be cheerful: Four areas digital publishing is positively thriving

As we find ourselves nearing the end of 2023, AOP MD Richard Reeves takes a moment to reflect on the brilliant work undertaken by our community of digital publishers to build a more resilient, collaborative, and valuable industry.

Industry News

UK Ad Market Avoids Contraction in Q2 2023 through Growth in Online Channels

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) registered growth between April and June, alongside BVOD (+5.6%) and out of home (+4.4%), which continued its recovery from the pandemic downturn.

Member News

MadeForMums Toy Awards 2023 reveal the must-have toys for Christmas, as tested by parents and children at home

MadeForMums, the UK’s number one parenting site for product reviews, has today (Tuesday 17 October) announced the winners of the MadeForMums Toy Awards 2023, featuring this year’s must-have Christmas toys. The Awards reveal the priorities and trends influencing parents’ choices in the peak toy-buying season leading up to Christmas.

Member News

Nadiya Hussain takes over the BBC Good Food cooking app this October, and there's a special 99p offer for new subscribers!

Author, chef, presenter and former Bake Off winner Nadiya Hussain takes over the BBC Good Food cooking app this October, sharing her favourite recipes, features and advice for money-saving, family-friendly mealtimes.

Member News

The winners of the Junior Design Awards 2023 announced

The premium fashion and lifestyle parenting website, Junior, has announced the winners of the coveted Junior Design Awards 2023, which celebrate excellence and innovation in children's design and lifestyle products.

Member News

New podcast from Radiotimes.com celebrating gaming culture, one more life, launches today

RadioTimes.com’s Gaming Editor, Rob Leane, hosts the brand-new podcast, delving into the gaming lives of high-profile interviewees. Celebrity guests and gaming experts include Jason Kingsley OBE, CEO of Rebellion Developments, and popular host and streamer Trisha Hershberger.

Your current video setup is losing revenue

Automated instream video placement that drives 3x more revenue per page and works alongside exisiting solutions.

How Der Spiegel uses AVOD & Live Streams to grow their brand and audience

Like all digital news publishers, DER SPEIGEL in Germany has faced mounting challenges to its industry. With the competition for online attention always a struggle, the award-winning publisher has managed to stay ahead of the pack with new and engaging forms of content—specifically video and live streaming.

How Investopedia Used JW Player’s Recommendations Engine to Grow Video Streams

As the world’s largest financial education website, Investopedia reaches a wide range of financial professionals and sophisticated investors. Beyond educational and actionable written content, these users are seeking quality videos that bring financial news and concepts to life. As the appetite for video content increased, Investopedia identified a need for a solution that could support the demand. “We needed a partner who could provide a relevant solution that supported our expanded video offering and ultimately a better user experience,” said Matt Kerr, Director of Revenue Operations.

How Apartment Therapy and Kitchn Increased Their Video Engagement With JW Player’s Article Matching

AT Media has a family of sites including Apartment Therapy and Kitchn. Apartment Therapy and Kitchn are two lifestyle brands that focus on life at home, from decorating and DIYs to recipes and meal plans. Collectively, they reach 53 million people across their sites and social network.

The Total Economic Impact™ of JW Player for Publishers

Learn how JW Player efficiently drives incremental views and costs savings—resulting in significant upticks in ad revenue of +$5.21 CPM and a ROI of 482%.

The Evolution Of Commerce Media In Europe

Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers a method of meaningfully demonstrating return on investment (ROI), thus fulfilling the “closing of the loop” between media spend and actual sales data, which has become particularly prevalent against the backdrop of identifier deprecation across display and mobile environments.

The supply chain of the future

The next evolution of ad tech is upon us, and as a pioneer and technology innovator PubMatic is at the forefront of helping publishers, advertisers, and data owners navigate the programmatic ecosystem. In this new report, ‘The Supply Chain of the Future,’ we outline the current and future state of digital advertising and provide practical insight to guide marketers and content creators to better business outcomes, whatever economic, regulatory, or privacy changes may come.

What is responsible media?

In our new report, produced in partnership with Digiday, you’ll get insights on what responsible media means and how it works. Experts discuss what investing and building a sustainable — and equitable — advertising supply chain for the future requires and how ad tech is helping advertisers, agencies and publishers solve these challenges.

Why advertisers can’t reach 70% of their audiences

As privacy reduces open web reach to just 30%, read this article to find out how advertisers can reach their total audiences while respecting the privacy choices of consumers.

Why publishers see success in direct-sold programmatic

Direct-sold strategies are delivering benefits to publishers, read this piece for insight into the building blocks of going direct.

As the open marketplace collapses, direct sales offer publishers a lifeline

Joe Root, CEO and co-founder of Permutive, explains how publishers are off-setting losses with direct-sold programmatic and building businesses by unlocking the 70% of consumers brands can’t reach in the open marketplace.

How first-party data is helping The Independent build better audiences for advertisers

In this on-demand Digiday webinar, The Independent’s Alistair Smith, Head of Commercial Data & Insight, explained why the publisher made the decision to take a first-party-only approach in 2021, and delved into the journey the publisher has been on since then.

A publisher’s guide to surviving open marketplace collapse

The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. This guide will help publishers build a direct-sold strategy that drives ad sales and wins repeat business.

Dentsu X for a premium fashion brand

Dentsu X is global agency network that delivers long-term growth to its clients through fully integrated solutions and best-in-class media, data, technology and content capability. Dentsu X works across the world with global clients and is always on the lookout for innovative technology to help his clients get a better return on investment from their digital advertising campaigns.

AOP News

Publicis Media and top UK publishers announce test of innovative privacy-enhancing cookieless technology

Publicis Media and the UK Association of Online Publishers (AOP) have announced today that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.

Industry News

Global Publishing, Journalism Organizations Unite to Release Comprehensive Global Principles for Artificial Intelligence (AI)

Today 26 organizations representing thousands of creative professionals around the world, including news, entertainment, magazine, and book publishing companies and the academic publishing sector, released Global Principles for Artificial Intelligence (AI). A first of their kind, these pioneering Global Principles provide guidance for the development, deployment, and regulation of Artificial Intelligence (AI) systems and applications to ensure business opportunities and innovation can thrive within an ethical and accountable framework. The Global Principles for AI are aimed at ensuring publishers’ continued ability to create and disseminate quality content, while facilitating innovation and the responsible development of trustworthy AI systems.

AOP News | Voice of the Premium Publisher

Bloated creatives are hitting publishers’ bottom line and third-party tags are to blame

Publishers have leapt from the frying pan of unauthorised data scraping into the fire of bloated creative sizes. AOP’s Managing Director, Richard Reeves, unpacks findings from an investigation by an AOP member and the harmful consequences of inflated creatives that often exceed IAB standards.

Member News

Mindful Chef and BBC Good Food announce exciting partnership to help balance busy lifestyles with healthy, flavour-filled meals

The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits. Mindful Chef's focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food's cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill.

Member News

Immediate Media and Macmillan Cancer Support subvert the traditional view of a Coffee Morning

Immediate Media, owner and publisher of BBC Good Food, today announces a playful, disruptive campaign inspiring foodies of all abilities, backgrounds and circumstances to hold a Macmillan Coffee Morning in a way that’s right for them.

Member News

Immediate Media Co Appoint Christina Hawley as Chief Commerical Officer

Immediate Media Co, owner and publisher some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of Chief Commercial Officer. IMMEDIATE MEDIA CO APPOINT CHRISTINA HAWLEY AS CHIEF COMMERCIAL OFFICER

Industry News

UK Adspend Flat in Q1 with Slight Uplift in Outlook for 2023

The latest AA/WARC Expenditure Report data represent a stable first quarter for the UK advertising industry in 2023, with spend remaining flat (0.1% year-on-year growth) to reach a total of £9.0bn.

Member News

BBC Gardeners’ World Magazine’s May Issue becomes highest revenue generating monthly in the UK in 15 years

BBC Gardeners’ World Magazine has achieved a major milestone with its May 2023 issue, which has become the highest revenue generating monthly in the UK in 15 years. The issue's success is testament to its engaging editorial content and the inclusion of the annual 2-for-1 Gardens Entry Card and Guide.

Industry News

Lisa Hayley-Jones, Former Westminster Forum Chair, joins Advertising Association as Public Affairs Director

The Advertising Association, the umbrella organisation representing the UK advertising industry, has announced the appointment of Lisa Hayley-Jones, former Chair of Westminster Forum, as its new Director of Public Affairs.

Industry News

ABC NAMED AS FIRST UK CERTIFIER FOR JOURNALISM TRUST INITIATIVE (JTI)

ABC, an independent industry-owned auditor with expertise in the fields of brand safety, ad fraud and data privacy, has become the first UK-based certifier for the Journalism Trust Initiative (JTI) audit. This international benchmark, developed at the initiative of Reporters Without Borders (RSF), is used to assess the professionalism of news publishers.

Industry News

ABC audit enhances credibility within social media and influencer marketing

Industry owned auditor ABC has completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.

Responsible journalism. Good for society, good for your brand

In a world where multiple content providers, both reputable and untrustworthy, are vying for advertising budgets, the need for the media industry to actively support responsible journalism has never been greater. Our MD, Richard Reeves, joins industry experts to share his thoughts on what publishers can be doing and how delivering good for society delivers for your brand as well.

Podcast: What next for digital publishing?

What does the future of digital publishing, and in particular, digital news publishing, look like? Our MD Richard Reeves, and Raymond Snoddy, the former presenter of BBC News Channel’s NewsWatch and a longtime columnist for The Media Leader, joined The MediaLeader podcast to discuss.

Member News

Autocar documents automotive history back to 1895 in new Exact Editions digital archive for individuals and libraries

Almost 130 years of automotive history have been documented and made available to digital readers across web and app platforms in Autocar’s new archive, which comprises over 5,900 fully-searchable issues. Developed in partnership with digital publishing services platform Exact Editions, the archive serves as an important and ever-evolving historical record of both the automotive trade itself and the social history that surrounds it.

Industry News

The Stationers’ Company elects Tony Mash as Master

A former CEO of the British Coatings Federation, which serves the paint, wallpaper and printing ink industries in the UK, has been elected as Master of the Worshipful Company of Stationers and Newspaper Makers.

Member News

Werther’s Original Exclusive Partnership with Immediate Media to Launch "A Little Piece of Warmth" Campaign

Werther's Original, the beloved confectionery brand and Immediate Media have announced an exclusive multi-platform campaign inspiring Immediate’s audience of home cooks to sample the Werther’s Original collection through a series of bespoke recipes and content.

Quantitative testing of Google’s Privacy Sandbox technologies - CMA guidance to third parties on testing

The CMA has published new guidance to advise ad techs, publishers, and advertisers on how they can test Google’s new Privacy Sandbox tools and submit results to the CMA. The guidance sets out two preferred approaches to testing, the metrics the CMA would like you to capture, and information market participants can submit to the CMA so they can understand the results of the testing. Find out more here.

AOP News | Ask the Associates

A publisher’s guide to engaging members

Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?

ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2023

The Association of Online Publishers (AOP) celebrated its 21st Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

AOP News | Ask the Publishers

Expert digital publishers share best practice for collaborative data matching

Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.

AOP News | Voice of the Premium Publisher

We need agency and advertiser allies in our battle against publisher IP theft

In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.

Member News

Sean Cornwell Appointed CEO of Immediate Media Co

Immediate Media Co has announced the appointment of Sean Cornwell as its new CEO and Tom Bureau as Chairman. Immediate own and publish some of the UK’s biggest multi-platform brands, including Radio Times and BBC Good Food, reaching more than 60m consumers a month through print, digital, audio and live events.

What Is Connected TV? Understanding the Basics

What is connected TV (CTV)? And what opportunities has its accelerated growth created for marketers and media owners? In this video, Lori Goode, CMO at Index, explains some of the common terminology and concepts in streaming TV.

Member News

Immediate Media Co appoints new Food MD and People Director, strengthening its leadership capabilities in key strategic functions

Immediate Media Co announces the appointment of Jessica Norell Neeson as Managing Director of its market-leading Food Portfolio and David Reay as People Director, as it strengthens its leadership capabilities in two key strategic business areas. Jessica will have responsibility for Immediate’s Food Group, the UK’s largest food media portfolio including BBC Good Food and olive, and Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform, as Immediate looks to accelerate its growth in the food and health sectors through continued digital expansion, new product development, partnerships and strategic M&A.

Industry News

UK ad spend grew 8.8% in 2022 to reach £34.8bn

The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% to £34.8bn in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5%) in 2023, with spend expected to reach £35.0bn, before a 3.9% rise in 2024 to a total of £36.3bn. Learn more here.

AOP News | Awards News

AOP announces shortlist for 2023 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2023 Digital Publishing Awards. In association with headline partner, PubMatic, the awards celebrate the individuals and teams working to create, deliver, and monetise quality content online.

Guardian agrees deal with Illuma to categorise article pages and protect intellectual property

The Guardian recently signed an agreement with Illuma, which now has a commercial licence to categorise article pages and match advertising with those pages in ways that make sense to advertisers and to readers. The Guardian agreement with Illuma is the first standalone commercial licence to use data from our site for contextual targeting purposes.

AOP News | Ask the Associates

Nine tips to help you navigate the social platform disruption

Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.

Member News

The Radio Times Podcast Celebrates 1 Million Downloads

Now it’s third series, The Radio Times podcast, hosted by Radio Times’ Kelly-Ann Taylor, brings listeners weekly interviews with television’s biggest names, discovering their TV viewing habits and delving into their careers. And just 18 months after its launch, the podcast achieved one million downloads.

What's Captifying the travel industry?

Captify and Forward (the media & marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages) have partnered to combine their unique data sets of onsite search and transactional booking data to reveal trends across the European and UK travel landscape in 2022—uncovering shifts in traveller behaviours and emerging audiences that brands can engage with.

To Stay Competitive, UK Broadcasters Should Embrace Programmatic

With UK broadcasters facing increased pressure from international subscription services, Sara Vincent, Index Exchange MD UK&IE, writes how they should embrace CTV.

AOP News | Awards News

The Bill Murray Award for Outstanding Contribution to Digital Publishing

The Association of Online Publishers [AOP] is announcing a new Award as part of the annual Digital Publishing Awards. In partnership with UKOM and with the support of Haymarket Media Group, this new AOP Award will honour the memory of Bill Murray, who passed away suddenly in February 2023.

Member News

Our Media Enters New Corporate Partnership with West of England Centre for Inclusive Living

Our Media Ltd, the Bristol-based specialist content company, and award-winning user led organisation West of England Centre for Inclusive Living (WECIL), has announced a corporate partnership for 2023, as WECIL support Our Media on their journey to become a ‘Disability Confident Leader’ through consultancy and training.

AOP News | Awards News

Advertisers and agencies share five ways they want publishers to deliver against ESG goals

Publishers are increasingly looking to the broader responsibilities they have outside of their own organisations – but what is it that agencies and advertisers are asking of publishers to help them deliver against their own ESG targets? The AOP asked their buy-side judges to outline what they look for in a publishing partner – read more here!

AOP News

Calling time on publisher IP theft: an open letter to advertisers and agencies

Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.

Member News

Launching HELLO! Happiness, accessible happiness for everyone

To coincide with World Happiness Day on 20th March, HELLO! is proud to unveil the launch of HELLO! Happiness, an ongoing initiative designed to help our community to achieve the one thing they really want - a happy and contented life. Following a year of research and working in partnership with Warwick University’s Professor Andrew Oswald, HELLO! Happiness’s first audience and engagement will be the Pathway to Happiness, a free 10-week subscription with actionable content and measurable results

ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands are taking to implement a high-quality, transparent, and privacy-first identity framework.

AOP News | Awards News

Growing subscriptions with great insights

The subscription economy is booming. In Q4 2022, subscriptions saw the strongest revenue growth for publishers, with an increase of 12.9% year-on-year. Despite cost-of-living pressures, it seems clear that audiences are continuing to prioritise premium content. However, publishers can’t afford to rest on their laurels either: according to a 2022 YouGov study, 29% of Britons had cancelled at least one subscription in the month prior and 91% hadn’t made any new subscription commitments in the same time period. Globally, consumers are cancelling subscriptions almost twice as fast as they are taking on new ones.

Round Table: Unlocking the power of first party data through data partnerships

This working lunch round table will be hosted by mediarithmics and provide the opportunity to hear how Channel 4 and Nectar 360 have partnered to bring invaluable customer data insights to advertisers, using data driven technology. Join the Chatham House rules discussion to explore the opportunities for data partnerships with a limited number of publisher colleagues.

mediarithmics announces the arrival of new hires in UK with growing commercial organisation.

mediarithmics, the next-gen (CDP) customer data platform that helps leading media, retailers and consumer data-centric brands, announces the arrival of Kourosh Ayrom (Business Development Director) and Adam Saunders (Customer Success Manager) within the Northern Europe team. Both will report to Philip Raby, General Manager Northern Europe. They will both be focused on signing new customers and developing existing relationships and opportunities with existing international clients including Channel 4, UKTV, AutoScout24, Digicel, TV Azteca and many more.

Member News

Immediate Media Co's olive magazine innovation gives readers instant access to tailored video content

The March issue of olive magazine’s showcases an innovative redesign including the launch of fully interactive videos embedded into feature pages accessible via QR codes. The new design is introduced with streamlined interactive elements offering seamless clips for readers to further explore the venues and topics featured, alongside seasonal spring food ideas and a showstopper cover of an exclusive pink grapefruit cheesecake tart recipe.

AOP News | Awards News

Six pieces of advice every team leader should keep top of mind

Leading a team is a challenge. Being a good team leader is even harder. The AOP Digital Publishing Awards judges share their advice for team leaders looking to improve the way they manage their teams and create a collaborative environment that allows individual strengths to shine through.

Member News

Immediate Media Co add to their Disney magazine portfolio with the launch of new Encanto magazine

Immediate Media Co, the special interest content and platform company, is launching a new Disney magazine, Encanto magazine, filled with the magic of Casa de las Madrigal and the adventures of Mirabel and her extraordinary family.

3 trends that will transform the UK digital landscape in 2023

Index Exchange spoke with Matterkind and Warner Bros. Discovery about scaling programmatic efficiency and the three trends that will change UK digital advertising in 2023.

AOP News | Ask the Publishers

Five ideas to enhance your branded content

Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?

AOP News | Awards News

Publishers share their top investment priorities to deliver high-quality content

With generated content now available at the click of a button, what can digital publishers do to make sure that they continue to differentiate their high-quality content? The AOP Digital Publishing Awards jury shared their expert suggestions on how and where publishers should be investing to continue producing and surfacing high quality content. Discover their top investment priorities here.

UKOM December 2022 Digital Market Overview

Take a look at UKOM’s latest Digital Market Overview - December 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

Member News

ALAMY SEALS DEAL WITH AP, GIVING ACCESS TO MILLIONS OF UNIQUE IMAGES THAT SHAPED HISTORY

Alamy has struck an exclusive agreement to supply AP’s contemporary and archive news images to UK and Irish customers. The five-year deal means 18 million historic images and a daily feed of thousands of news pictures from around the world will be available on the Alamy platform.

AOP News | Ask the Associates

Six opportunities you might be missing to free up resources in your team

Many digital publishers are finding themselves challenged to do more with less. And the most valuable resource, time, is always in short supply. So how can you free up more resources and time to allow your team to dedicate their efforts to developing new product or revenue opportunities? Six of our Associate partners shared where they thought you could automate processes to be more effective with your resources.

Industry News

The Stationers’ Company announces dates as entries open for the 2023 Stationers’ Innovation Excellence Awards

‘From Warships to Washing Machines’ is how the Stationers’ Company summed up the achievement of the overall winner of the most recent Innovation Excellence Awards, as it launches this years’ Awards and announces entries are now open for the 2023 Awards, with a closing date of 21 April.

Member News

National World launches new ad manager platform, power by DanAds

National World has launched a self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK.

Member News

Research from PubMatic Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

PubMatic have produced the new Insights & Attitudes report, in association with ExchangeWire, “The Evolution of Commerce Media in Europe”. The study looks into how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.

Member News

IMMEDIATE MEDIA CO APPOINTS CATH WALLER AS MANAGING DIRECTOR OF ADVERTISING

Immediate Media Co, the special interest content and platform company, announces the appointment of Cath Waller as MD of Advertising.

Member News

The HistoryExtra podcast celebrates 200 million downloads

The phenomenally successful HistoryExtra podcast celebrated 200million downloads as December 2022 drew to a close. Launched in 2007, as an offshoot of BBC History Magazine, the History Extra podcast, owned by Immediate Media Co, now has a huge global following, achieving over five million downloads a month.

Member News

Record-breaking year for RadioTimes.com on its 25th anniversary

RadioTimes.com marked 25 years of coverage of the best television, film, streaming and gaming, sport and technology in 2022, with a record-breaking year for page views, users and engagement.

AOP News

ISBA’s second study of programmatic supply chain finds significant increases in match rate and reduction of unattributable spend

The second Programmatic Supply Chain Transparency Study from ISBA and PwC, with support of the AOP and IAB, has found positive and welcome improvements. Greater standardisation of data quality has improved the ad impression match rate to 58% (vs 12% in 2020) and the proportion of advertiser spend reaching publishers has risen by 8%.

AOP News | Ask the Associates

How to streamline your digital publishing business in response to an uncertain economic climate

If you’re predicting a tightening of purses or a squeeze on your resources and bandwidth, then you’re not alone. We’ve collected a selection of helpful tips and ideas to help digital publishers streamline strategies, identify new avenues for innovation, and ensure they’re putting their best foot forward in 2023.

AOP News

AOP CEO Richard Reeves on how publishers are addressing diversity and inclusion

On this week’s episode of Media Voices Richard Reeves, CEO of the Association of Online Publishers (AOP) here in the UK, talks to us about the issues and roadblocks surrounding diversity and inclusion efforts in media. He discussed initiatives publishers are using to improve DE&I, problems of retention, and how ageism impacts women particularly.

Member News

Justin Ravitz has been named Editorial Director for HELLO! U.S

Justin Ravitz has been named Editorial Director for HELLO! U.S.. In this newly-created role, he will establish and expand the digital American presence, reach, and identity for HELLO!, one of the United Kingdom's most popular and successful celebrity and lifestyle brands.

AOP News | Awards News

AOP Digital Publishing Awards 2023 open for entries

The Association of Online Publishers (AOP) has announced that its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards are back to celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online content.

AOP News

AOP announces strategic partnerships to support publishers’ ESG efforts

As we continue to support the digital publishing community's ESG efforts, we’re delighted to announce partnerships with both GetZeN & Right Thing Media. GetZeN’s ‘How Are You?’ wellness programme will now be available to AOP Publisher members at a discounted rate, helping them to improve staff wellbeing, morale and productivity. Meanwhile, we’ve been working alongside Right Thing Media on two pioneering pieces of work: an ESG framework and an ESG publisher charter. Both of these initiatives aim to improve cross-industry collaboration around ESG efforts. 

AOP News | Ask the Publishers

Navigating the permacrisis through quality journalism

2022 saw Russia invading Ukraine, Elon Musk purchasing Twitter, a global cost of living crisis, and Donald Trump announcing his intention to run for President of the USA. Against a backdrop of seemingly perpetual uncertainties, quality news publishers play an important role in continuing to inform and educate their audiences.

Industry News

Government announces further sanctions on Russia including advertising exports

Today, the Government has announced via a Statutory Instrument that, from midnight tonight, it will prohibit the export of advertising services, alongside some other professional services, to Russia. As the industry’s trade body, we fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.

AOP News | Voice of the Premium Publisher

Publishers are fighting back against programmatic’s parasitic ad tech intermediaries

In today’s privacy-first digital ecosystem, publishers are seeking more direct relationships with advertisers, other publishers, and their technology partners. This is typically framed as an effort from publishers to rightly maximise the value of their first-party data and bolster their position at the bargaining table. Both are true, of course, but publishers are also taking greater control of the supply chain to prevent their intellectual property from being stolen.

Win a £100 Amazon voucher by sharing your thoughts on the digital publishing industry

The digital publishing industry is developing at breakneck speed in response to changes in technology, advertiser requirements, and societal change. And as we face growing predictions of recession, the AOP is keen to understand how digital publishers are adapting and preparing their strategies to support their businesses in 2023. We would be very grateful if you would just take a few minutes to take part in this short survey which is designed to build a picture of how publishers and the tech companies working with them are evolving product, editorial, sales and business strategies to build successful growth.

3rd Party Cookies Technology Solutions Initiative

In response to publishers needing more clarity on the alternative options available for 3rd party cookies the AOP have put together a page that details the different technology providers and the solutions that they offer.

EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers and Grow Value of Publisher Inventory

EX.CO announced a new partnership with ID5 this week to provide its advertising partners with a privacy-compliant solution for identity targeting while increasing the value of publisher video inventory across EX.CO’s platform. Since ID5’s technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.

AOP News

Why ‘consent’ is going to become a big issue for publishers in 2023

MD Richard Reeves answered Press Gazette’s questions about the future of advertising and publishing. Read the full interview to understand how the digital publishing industry is responding to new challenges and why data and readers providing informed consent is set to become a key issue.

Industry News

Application date extended for the 2023 Stationers’ Company Warrants

The Stationers’ Company announced today that it is extending the date for applications for new Warrants and 2022 Warrant renewals.

ID5 Releases 2022 State of Digital Identity Report

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.

UKOM Q3 2022 Digital Market Overview

Find here the UKOM Q3 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains.

Panel discussion: Preparing for the future of privacy-cirumvent, reinvent, or reimagine?

As we prepare for the future of privacy and identity, should we be aiming as an industry to circumvent current challenges, reinvent what technology we use, or reimagine the problem in its entirety? Alongside our partners at Google, we asked a panel of experts how we might re-think the programmatic industry to provide a benefit to premium publishers and what steps we should be taking next. You can catch the full presentation here to see what was discussed at the AOP Publishing Tech Talk.

Industry News

Stationers’ Innovation Excellence Awards

A revolutionary way of creating spare parts for everything from warships to washing machines won the prestigious Innovator of the Year award at the Stationers’ Company Innovation Excellence Awards 2022 in London on Monday, 31 October 2022.

AOP News

AOP Publishing Tech Talk: Key insights on metrics, experience, privacy, and revenues

The Association of Online Publishers’ (AOP) annual Publishing Tech Talk provides publishers with an annual forum to catch up with the latest technologies and innovations used to grow audiences, increase revenues, and empower content creation.

Ensuring audience metrics are insightful, actionable & make a measurable difference to your business

Discover how you can leverage IPSOS Iris data on your audiences to deliver valuable insights for effective media strategy and campaign planning, as Ian Dowds, CEO at UKOM, David Higgerson, Chief Digital Publisher at Reach plc, and Scott Thompson, Associate Insight Director at Publicis Media, share their insights on this Publishing Tech Talk panel.

Industry News

UK ADVERTISING SPEND FORECAST TO RISE TO £35BN THIS YEAR

The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. This revision is attributed to high levels of inflation and squeezed margins as UK plc deals with supply chain inflation and subsequent rise in the cost-of-living. The media sector is also bearing the brunt of these pressures, with advertisers facing higher media costs.

Fireside chat with Morgan Stevenson, Newsquest, and Richard Chambers, Outbrain

How are publishers using tech solutions to better diversify their revenues and develop cross-selling advantages? At AOP Publishing Tech Talk, Richard Chambers, Head of Publishers – Northern Europe at Outbrain, joined Morgan Stevenson, Digital Transformation Director at Newsquest, to understand what new challenges they’re identifying and how they’re capitalising on emerging opportunities.

AOP News

The Six Sells Podcast

Our Managing Director, Richard Reeves, joined The Six Sells Podcast this week to talk all things digital publishing, including the biggest challenges facing UK publishers, new approaches to measuring attention, supply chain optimisation, and impact caused by the rise of audio advertising.

Industry News

Applications open for the 2023 Stationers’ Company Warrants

The Stationers’ Company announced today that it is now open for applications for new Warrants and 2022 Warrant renewals. These Annual Warrants are formal recognition of the high quality that companies in the Communications and Content Industries put into their products and services, recognising, and acknowledging excellence, with the annual scheme now in its 9th year.

ID5 Launches Product Advisory Group to Support its Growth Strategy

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers.

Browsi Panel Discussion - Personalising the advertising experience: understanding what’s possible

Personalising the advertising experience: understanding what’s possible Balancing the UX experience and revenues Ensuring the advertising experience doesn’t impact poorly on core web vitals Lior Fisher, CPO & Co-Founder, Browsi Rachel Shekhtman, SVP Revenue ROW, Browsi Sherzod Rizaev, Director of Commercial Operations at LADbible Asher Glinsman, Head of Monetisation, Boons Media

AOP News | Ask the Associates

Six revenue opportunities you could be missing

The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?

AOP News | Ask the Associates

Five approaches to developing more intelligent metrics

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.

AOP News | Ask the Associates

Ten paths to regaining control of the identity narrative

As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity

AOP News | Ask the Associates

Nine steps for creating a positive advertising environment

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.

Removing silos has become essential for both publisher revenue and reader experience

As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.

Why publishers should prioritise personalisation

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes.

It's time for publishers to leverage AI like social media giants do

The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships built on trust with online readers. It’s not just about eyes on the page. It’s about loyalty.

Interview with Christian Broughton: How The Independent uses data-driven insights and Newsroom to drive editorial strategy & business outcomes

Publishers are tasked with strategic decisions about exactly what editorial content to create and how to create it in order to engage their entire audience. It’s a big challenge. Recently, our CEO and Founder, Adam Singolda, sat down with Christian Broughton, the Managing Director of The Independent, to hear how they make strategic editorial decisions using data-driven insights.

How does your ad performance stack up?

Check out Sovrn's "Advertising Performance Benchmark Report" to discover insights across current, accurate, and reliable benchmark data and compare your site to industry averages, understand CPM impact, and adjust your advertising strategy. Download

Capturing the Signals: How Reader Attention Can Drive More Revenue

Looking to boost your revenue from your most valuable audience segments? Sovrn's ebook, "Capturing the Signals: How Reader Attention Can Drive More Revenue" reveals how to go beyond viewability and gain deep engagement insights to understand — and broadcast to buyers — the true value of your readers. Download

Addressability Benefits of a Data Collective

Discover how Sovrn and ID5 are partnering to deliver addressability at scale. Check out their latest case study that reveals how Sovrn Signal delivers privacy-safe solutions to enrich and segment first-party data, resulting in a near two times greater lift in CPMs. Learn More

GREATER TRANSPARENCY WILL BRING MORE SPEND TO CTV/OTT

Demand is soaring for quality CTV programming and advertisers and publishers both stand to benefit. What’s needed to take programmatic streaming revenues to the next level? Data-driven transparency that gives buyers the confidence they can reach the audiences they desire, across content and screens. New research from PubMatic and Advertiser Perceptions highlights the opportunity that transparency brings to both advertisers and publishers on CTV media inventory. 

How Trusted Media Brands increased audience size by 22X

TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company. TMB’s portfolio of leading brands, which includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that’s inspired and created by its fans. Engaging more than 200 million consumers worldwide, TMB’s content—available across streaming TV, social media, web, and print.

Content and context make premium publishers’ audiences addressable

Increasingly, consumers are opting out of targeted advertising, leaving publishers searching for ways to continue serving marketers’ desire to reach relevant audiences and to optimize ads for audiences. A significant part of the answer for many will lie in publisher content, context, and the savvy application of first-party data. To do this, publishers must capture powerful insights they have available to monetize the most relevant, high-value consumers – all without compromising their privacy.

Brands Need To Accept Responsibility For Keeping Consumer Data Safe

While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem.

Introducing Keystone by Outbrain

Discover Keystone—the user journey and experience platform from Outbrain. Offering a revolutionary technology that empowers digital publishers to better manage site real estate, prioritize the business needs across the organization and optimize conversion and revenue across diversified KPIs. One holistic view of performance, across all departments, all goals.

Outbrain Unveils Keystone: New Optimization Platform for Publishers Removing silos has become essential for both publisher revenue and reader experience

As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.

Mobile Monetization innovations and challenges

Ogury recently participated in episode 128 of The Programmatic Society. The panel was attended by Bérangère Vuillemin, Ogury Senior Director Publisher Development, along with Sebastien Noel, Managing Director Programmatic, Adtech and Monetization at M Publicité, and Loïc Sfiligoi, Co-founder of Pubstack.

Ad Tech Tax, the cost of doing business

The rising Ad Tech Tax has forced industry players to rationalize and optimize their media spend to cut out intermediaries. And as advertisers and brands are rethinking their buying strategies, publishers are simultaneously looking to adapt their monetization strategies.

Google pushes back Chrome third-party cookie deprecation until the second half of 2024

Google is delaying the deprecation of third-party cookies in its Chrome browser for a second time. Originally scheduled to happen this year, it was pushed back to late 2023, and then yesterday, Google announced that it would not happen until the second half of 2024.

Where is the trust? Transparency (or lack thereof) of the Supply Chain

Would you believe it if we told you that only 51% of digital ad dollars reach the publisher, or “working media”? We’ll dig deeper into that staggering fact in this article, but first…

Bridging the gap between Supply and Demand

There is no denying that the AdTech ecosystem is a complex arena, requiring more synergy between the advertisers and the publishers (or the demand and the supply) than currently exists. With the sheer number of players in this system, it is no surprise that the value exchange has repeatedly come into question.

Why digital advertising must enter a new age

In this guest opinion piece, Geoffroy Martin, Chief Operating Officer at Ogury, outlines why digital advertising must enter a new age.

3 Obvious and 4 Not So Obvious Best Practices to Accelerate Your Sponsored Content Business

Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives. This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.

The Next Era of Advertising: as defined by publishers

The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees. We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand. More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.

Uncover the Story in Your Data: Translate Insights Into Compelling Content

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client — or producing new content that drives results, as opposed to shouting into the void. Watch "Uncover the Story in Your Data: Translate Insights Into Compelling Content" an Adweek x Nativo webinar.

10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV (CTV) inventory is transacted.

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in digital channels. While this scale is impressive, the focus for programmatic growth from here can’t be how we grow an addressable market from 91% to 100%; that outcome is surely inevitable.

What’s Wrong With CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. Yet programmatic technology is still falling short in enabling an optimal ad break that meets the expectations of media owners, buyers, and viewers.

Google’s decision to keep third-party cookies is bad news for competition

Here we are again. A year after its first U-turn, Google announced that it will again push back the sunsetting of cookies on the Chrome browser, this time to Q3 2024. The search giant is gifting the world two more years of pervasive tracking, endless cookie pop-ups and deeply inefficient advertising.

Waiting for the cookie to crumble? How manufactured confusion around cookieless technology is hurting the industry

Almost three years ago the advertising industry began waking up to the fact that third-party cookies and mobile identifiers are going away. Since then, dozens of alternative ‘identity’ products were launched, hundreds of articles published, countless events organised, and a small army of self-professed experts have offered their views (like this one). And yet, we are no closer to a resolution: most cookieless technology is deeply inadequate, the market is still confused and there is a widespread sense of cookie fatigue.

Privacy is more important than ever

It’s clear that we need a more responsible, respectful internet. Digital advertising needs to be safer for people; successful for publishers; and stronger for businesses. But giving up on an ad-supported web entirely would be a mistake. Claire Norburn, Ads Privacy Lead, UKI, Google, explains why

Member News

FORMER AMNET MANAGING DIRECTOR TIM WILLCOX JOINS PUBMATIC

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Wilcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands. Read more here.

Member News

Immediate Media Co launches new Disney and Pixar Lightyear magazine

Immediate Media Co, the special interest content and platform company, is launching a new Disney and Pixar magazine, Pixar Adventures with…, bringing the magic of Disney and Pixar’s Lightyear and Disney and Pixar’s Toy Story to life.

AOP News

Three technological trends re-shaping digital publishing

The scale of growth in the digital world is almost beyond comprehension, and there is a constant steam of new technologies launched to market, each promising to be the holy grail you need to solve your challenges. So what has the stickiness to actually make a real impact in our industry? Before the discussions at AOP Publishing Tech Talk next week, industry experts share how new technology will reshape digital publishing over the next three years and what 2025 could hold for digital publishers. Read more here.

Industry News

Sanctions in response to Putin’s illegal annexation of Ukrainian regions

UK to implement services sanctions and export ban that target Russian economic vulnerabilities in response to Putin’s illegal annexation of Ukrainian regions.

UKOM Digital Market Overview

“Take a look at UKOM’s latest Digital Market Overview - July 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones”

AOP News | Ask the Publishers

Six ideas for preparing your advertising strategy for the demise of cookies

The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.

Sovrn has enabled its publishers to achieve an almost two times greater lift in eCPMs thanks to the ID5 ID

To support publishers' monetization efforts, Sovrn ran a test where Sovrn Signal matched participating publisher first-party IDs to consented and permissioned hashed emails (HEMs) in the Sovrn Data Collective. Publishers then passed the HEM to ID5, which attached it to the ID5 ID and passed it to all SSPs supporting the identifier. Sovrn linked permissioned, first-party data from the Sovrn Data Collective on each applicable user visit to an ID5 ID, which was then passed to buyers for evaluation.

AOP News

Publishers share five top tips to integrate technology more intelligently in your organisation

Technology evolves rapidly – faster, perhaps, than digital publishers can incorporate new solutions into their tech stacks. It takes a certain amount of time to identify which new providers are offering a long-tail solution, evaluate the cost against the benefits, and start the process of integrating the tech into your organisation. By which time there may well be a shinier, newer solution promising to deliver above and beyond.

How to deliver more effective email newsletters

They might be old school but they are still one of the most effective CRM channels when done right. Here's 7 tips to supercharge your email newsletters for 2022...

AOP News | Voice of the Premium Publisher

Delays, Cookies, and Fraud: What Publishers Need to Know This Summer

Many of us may be unplugging for the summer, but industry news and developments roll on. From government and Google delays, to a growing fraud epidemic, here are three key stories of the season and what they mean for publishers.

Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before.

A guide to common Ad Manager policy questions

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center

AOP News | Ask the Associates

Here’s how to make e-commerce work for your publishing brand

E-commerce can be a huge revenue source for publishers if done correctly- but what’s the key to successfully leveraging e-commerce to grow your publishing brand? We reached out to four experts to get their top tips for integrating e-commerce into your revenue portfolio

Industry News

The Stationers’ Company elects Moira Sleight, Editor and Publisher of the Methodist Recorder, as Master

On 5 July, 2022 Moira Sleight was elected Master of the Worshipful Company of Stationers and Newspaper Makers. Moira’s journey as a Stationer began in 2004 as a Freeman, becoming a Liveryman in 2005 and joining the Court in 2014.

AOP News | Voice of the Premium Publisher

Should we call time on black tie?

There have been powerful discussions in the publishing industry on the importance of DE&I, but perhaps an awards dinner such as this is a prime example of how we still have some way to go in cultivating a truly diverse and inclusive environment. Should we call time on black tie?

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.

Virtual Minds, Ströer and OS Data Solutions Increase Campaign Reach of By Up To 78% with the ID5 ID

Companies test identity solution to support buy-side’s migration to the cookieless world in German market

What Will a Cookieless Future Look Like? It’s Already Here

Using better signals to build a future-proof identity and performance strategy It has been over three years since major browsers like Google Chrome and Safari announced their intention to fully phase out third-party cookies, the key mechanisms that have historically powered audience targeting and personalization on the modern web.

Celebrating Women In Publishing

Earlier this month Outbrain celebrated International Women’s Day by sharing some of our focus areas as we #breakthebias. This week, Tara Hassan our Global Marketing Manager, Publishers & Platforms talked to Tatjana Biallas, Managing Director at gofeminin.de and Catherine Ferguson, Director, Sales Integrations and Business Development, Global News and Radio at Corus Entertainment, leaders in publishing who are forging ahead and creating an industry where women can thrive.

Outbrain Supports ID5 to Futureproof and Maximize Addressability and Value for Publishers and Advertisers

Our support of industry-standard identity solutions, like ID5, give buyers more options to reach the right audiences, while maximizing value for publishers.

How AI & Machine Learning are Taking Publishing to New Heights

The past two years have given way to massive news cycles with COVID, Trump’s administration, and the withdrawal of US troops from Afghanistan. That means it’s only natural for this cycle to end. We’re already seeing a decline in page views across news sites as users are burnt out from online activities. What’s really happening is a normalization of page views, back to pre-pandemic levels. Now the key challenge will be to continue revenue growth with less page views; in other words, doing more with less.

How Editorial AI Is Transforming Publisher Engagement And Monetization

AI is an essential part of a modern publisher's toolkit. It’s core to the audience, product development, creative testing and measurement, and it's expanding into more dynamic areas such as creative creation, ad targeting and identity management in a post-cookie world.

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.

Awards News

AOP announces Winners of the Digital Publishing Awards 2022

– The Association of Online Publishers (AOP) celebrated the digital publishing industry’s top talent at its in-person awards ceremony held at Old Billingsgate in London, yesterday. AOP’s flagship event, now in its 20th year and organised in association with headline partner, PubMatic, was hosted by comedian Sophie Duker. The event showcased the individuals, teams and companies driving the successful growth of the online publishing sector. There were 26 category winners, judged by a panel of experts under the guidance of co-chairs, Amanda Barnes, Chief Executive of Faversham House, and Dominic Carter, Group Chief Commercial Officer of News UK.

Industry News

Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises

Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.

AOP News | Awards News

AOP announces Winners of the Digital Publishing Awards 2022

– The Association of Online Publishers (AOP) celebrated the digital publishing industry’s top talent at its in-person awards ceremony held at Old Billingsgate in London, yesterday. AOP’s flagship event, now in its 20th year and organised in association with headline partner, PubMatic, was hosted by comedian Sophie Duker. The event showcased the individuals, teams and companies driving the successful growth of the online publishing sector. There were 26 category winners, judged by a panel of experts under the guidance of co-chairs, Amanda Barnes, Chief Executive of Faversham House, and Dominic Carter, Group Chief Commercial Officer of News UK.

Industry News

Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association

The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.

AOP News | Voice of the Premium Publisher

Industry-changing conversations: Four areas publishers should be aware of

In today’s tumultuous media environment, publishers need to pull together to find ways to safeguard revenue, nurture talent, and build a sustainable future. Richard Reeves talks about four areas publishers should be aware of and the discussions the AOP is facilitating with the wider industry.

AOP News | Ask the Associates

Five expert ideas on how to convert audience engagement to value

As a publisher, your audience is your most precious asset and continually engaging and re-engaging your readers, viewers, and listeners in your content is essential for success. But with big players in subscription content such as Netflix facing challenges, how can you make sure you’re hitting the right notes?

Member News

Automotive media giants Haymarket Automotive and Autovia join forces to offer advertisers industry-leading opportunities

Automotive digital publishers Autovia and Haymarket Automotive will pool first party audience data to offer industry-leading value to advertising clients, following a new deal announced between the two companies today.

The rise, fall and future of the subscription model

Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.

ID5 Is First Identity Provider To Receive Neutronian Certification

Certification, based on independent audit, verifies that ID5’s privacy-compliant identity suite meets or exceeds industry standards for data quality and privacy compliance

AOP News | Awards News

AOP announces shortlist for 2022 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2022 Digital Publishing Awards – a celebration of the individuals and teams working to create, deliver, and monetise quality online content.

Passendo Powers Up With Raft Of New Board Members – Marketing Communication News

Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last year.

CPEx Case Study

CPEx integrates the ID5 ID and sees their average Bid CPM increase by 39% in cookieless environments

Adasta Case Study

Italian digital sales house Adasta sees their average Bid CPM increase by 25% in cookieless environments after integrating the ID5 ID

ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

AOP News

AOP Partners with SeenThis to Reduce Website Data Usage by 65% and Lower Carbon Footprint

The Association of Online Publishers (AOP) has partnered with adaptive streaming technology company, SeenThis, to become the first trade body to stream images on its website and cut its internet carbon emissions, with the aim of encouraging digital publishers to explore and adopt similar solutions.

AOP News | Voice of the Premium Publisher

Tackling misinformation is critical to keep society and journalism healthy

The challenging tide of digital misinformation doesn’t just flow one way. As well as causing real-world consequences, it can also be driven by global events. Richard Reeves talks about how these dual influences are being highlighted by the situation in Ukraine and what the digital publishing industry can do to tackle the growing challenge of misinformation.

Member News

EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media

Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen.

AOP ROUND TABLE: Preparing for the future: Practical personalization strategies that turn passive users into active participants

Hosted by EX.CO 10 May, 2022 9.30am – 11am The Apartment at The Hoxton Hotel, Holborn The recent AOP ‘Meeting the Future’ report provides an optimistic view on how publishers are looking at their revenue diversification strategies moving forward. Product innovation, subscriptions, lead generation revenues, and emerging opportunities in e-commerce look set to become a major focus.

AOP News

Unprecedented UK Media Coalition Calls On PM To Act Swiftly To Save Media From Harmful Impact Of The Tech Platforms

As the government has introduced legislation via the Online Safety Bill to make the internet a safer place, the AOP are united with major media businesses across the UK in stressing the vital urgency of tackling the other side of the coin which will provide the Digital Market Unit the necessary statutory powers and underpin the new pro-competition regulatory regime.

AOP News | Ask the Associates

Twelve ideas to kickstart your product development strategy and drive new revenues

Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…

Pubstack secures $6M in Series A funding to expand and meet increasing needs from Digital Media companies

Pubstack is proud to announce its successful $6 million Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & Founder of Stickyads) and Jean Canzoneri (ex-CEO & Founder of Ogury). The company, which helps digital media companies unlock the real value of their inventory, will use the capital to accelerate product development as well as global sales.

Taking cookie soup off the menu to boost reader engagement

Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients, writes Passendo CEO Andreas Jürgensen.

The next steps for publisher email: Passendo’s Andreas Jürgensen and Anders Rasmussen talk monetising inventory and protecting privacy with Access Intelligence’s Michael Ring

Building audience engagement with email is high on every publisher’s agenda. But building revenue with email doesn’t get nearly the same attention.

AOP News | Awards News

Community building and engagement for digital publishers

With first-party data and genuine audience insight more important than ever, the relationship that a publisher has with their community puts control back into the hands of publishers. With this in mind, what’s the key to ensuring that you continue to strengthen the connection with your audience and grow your community?

Industry News

UK ADVERTISING EXPORTS TOTAL £11.7BN FOR 2020 DESPITE GLOBAL DISRUPTION

The Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019. Despite the challenges of a global lockdown faced by exporters in the UK advertising industry, balance of payments remained steady, bringing the UK a healthy £5bn trade surplus.

AOP News | Awards News

Unlocking creativity post-COVID

Last year showed us an industry that surpassed expectations to not just survive but to thrive too. We saw this determination and resilience shining through in the entries to the AOP Digital Publishing Awards last year, but what will the 2022 entries tell us about how our industry is moving forwards?

AOP News | Voice of the Premium Publisher

Publishers must stop being led by technology, and start taking charge

In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.

AOP News | Awards News

The instruction manual you need to nurture a great team

At the AOP Awards, we put the spotlight on the teams that are leaving their mark on the organisation. But what are the hallmarks of a great team? And how can leaders work to successfully attract the right mix of talent to their teams? To understand, we asked our AOP Awards jury to share their insight and we’ve collated these answers to help you take your team to the next level…

Simply the best - how algorithms finally triumphed against ad measurement inertia

For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.

AOP News | Awards News

Here’s how to foster greater collaboration between advertisers and digital publishers

According to the AOP’s latest research report, 51% of publishers see direct deals as having the most potential for advertising revenue growth. But what can publishers do to make collaboration more attractive to advertisers and agencies?

AOP News | Cross-Industry Relationships

Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.

COPE Group integrates the ID5 ID

Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.

Member News

ENDURING RELEVANCE OF MAGAZINES CONFIRMED AS IMMEDIATE POSTS THIRD CONSECUTIVE YEAR OF CIRCULATION GROWTH

Immediate Media Co, the special interest content and platform company, has recorded its third consecutive year-on-year circulation growth for its market-leading titles, confirming the continued resurgence of demand for special interest magazine brands.

Member News

Autovia titles show growth in latest ABC figures Auto Express maintains its market dominance evo and Octane go up a gear

Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%.

Member News

CMA to keep ‘close eye’ on Google as it secures final Privacy Sandbox commitments

The CMA has accepted a revised offer from Google of commitments relating to its proposed removal of third-party cookies from the Chrome browser (known as the Privacy Sandbox proposals).

10 minutes with Steve Eastwood – Global Communications and Strategy Lead at William Grant and Sons

Steve Eastwood, Global Communications and Strategy Lead at William Grant and Sons, joins Integral Ad Science’s Tom Page for a sit down to explore how publishers can better appeal to brand marketers in 2022.

Industry News

IAB Europe has been found in breach of GDPR. Here’s what it means.

A new ruling has found IAB Europe in breach of various articles within GDPR, specifically regarding the lawfulness of processing of their Transparency and Consent Framework (TCF). A €250,000 sanction has been issued to IAB Europe, as well as a series of demands. As a result, advertisers and other members of the ecosystem will have to delete all historic data gathered using this framework.

Industry News

The Stationers’ 2022 Innovation Excellence Awards Launch

The Stationers’ Company has announced that entries are now open for the 2022 Innovation Excellence Awards.

9GAG adopts ID5 ID for monetisation of ‘cookieless’ users

9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns.

VIRTUAL PUBACADEMY: THE RETAIL MEDIA ECOSYSTEM EXPLAINED

Retail media is going to be one of the biggest areas of growth over the next several years. In this session, the leading industry experts will share an overview of the retail media landscape in Europe today and sharing best practices.

HOW EMEA PUBLISHERS ARE SOLVING IDENTITY RESOLUTION IN 2022

The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022. This new PubMatic infographic explores: * The current ID offerings and how they work * The top tactics that have emerged for publishers in EMEA * Best practices and qualities to look for in vendors to prepare for post-cookie addressability

AOP News | Awards News

AOP Digital Publishing Awards 2022 open for entries

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online content.

Member News

ID5’s flagship event, Identity 2022, is back to help the industry prepare for the new era of digital advertising

ID5’s flagship event returns to bring together identity innovators and thought leaders from across the industry. Join online next Wednesday 26 January to explore topics ranging from privacy, the future of mobile identity, implementing cookie alternatives, and more.

Q&A with Tom Page

Integral Ad Science’s Tom Page addresses some challenges facing publishers and outlines how the IAS is working to support publishers in 2022 and beyond.

Back to Work Winners

For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. Following on from our Christmas and Boxing Day analysis, UKOM identifies some of the ‘back to work’ winners, by comparing audience data for the top 100 websites and apps on January 4th with that of the same day the week before.

Boxing Day ‘Knockout’ Performers

New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December and highlights some of the apps and websites in the top 100 that were the knockouts of Boxing Day.

Christmas Day Star Performers

New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions. UKOM picks out some of the star performers by comparing usage to the same day the week before.

Apple’s IOS Privacy Update and Email Newsletters How Publishers Can Adapt

Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, says Anthony White, Head of UK Publisher Development at Passendo, but also opportunities too.

New Subscriber Acquisition

Welcome to our latest subs special, this time looking at all aspects of new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from senior management at UK publishing companies.

IDG Sweden case real-time ad serving with real-time results

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

Ebner Media Group Case from multiple systems to centralised ad management

See how Ebner Media Group redeveloped its B2B newsletter product with Passendo’s ad serving technology

Email AdTech Company Passendo Raise €2.3m to Boost Media Publishers’ Ad Revenues

Passendo, the Email AdTech company that boosts email marketers’ revenues, announces to have raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.

AOP and Deloitte report 31% growth in total digital publishing revenues in Q3 2021

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte has revealed sustained growth in digital publishing revenues in the third quarter of 2021, up 31% from Q3 2020, with 84% of AOP board members reporting positive revenue growth. Don't miss insights from the latest DPRI here:

Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience

Learn how Ogury adds to Planet Media's mobile ad experience through new ad formats and a network of recognizable brands

Member News

Legalising e-scooters could save more than 44,000 tonnes of CO2 a year according to Move Electric

Legalising e-scooters for use on public roads could help save more than 44,000 tonnes of CO2 a year in the UK – equivalent to the annual emissions from 29,000 cars*. More than one in five drivers would consider replacing short car journeys with an e-scooter, according to new research by e-mobility champion and consumer expert, Move Electric.

Member News

New Move Electric website dedicated to e-mobility launched by Haymarket Automotive

The site will serve as the definitive destination for anyone looking to investigate or own any type of electric vehicle, from cars to bikes, scooters and more, as well as demystifying new technology surrounding energy generation and supply. The launch cements Haymarket Automotive’s position at the heart of the e-mobility movement.

Voice of the Premium Publisher

That’s a wrap: Eight tips from 2021 to continue industry collaboration in 2022

With the end of 2021 fast approaching, it’s the perfect time to gather insights gained from open collaboration and determine which lessons we should be carrying forward. Here are eight of personal picks from our Managing Director, Richard Reeve, to continue building a better collective future through 2022

Transition to a cookie-less future: A guide for brands

With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.

Industry News

ICO Opinion on Data Protection and Privacy Expectations for Online Advertising Proposals

Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publishers, and advertisers. It also generates a significant proportion of the revenues of major technology companies.

Outbrain Acquires video intelligence AG, Expands Brand and Video Offering

Acquisition strengthens Outbrain’s video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV

Industry News

ALL IN TO AWARD INCLUSION CHAMPION STATUS FOR UK ADVERTISING COMPANIES

Further Actions To Build More Inclusive Workforce Planned For January and March 2022

video intelligence wins two Google Certified Publisher Partner Awards in first year as a Partner

Contextual video platform video intelligence (vi) has been selected by the Google Certified Publishing Partner Program as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.

AOP News

How we can tackle mis and disinformation as an industry

The publishing landscape is becoming more and more complex, and for consumers, finding and recognising quality content from trusted sources is more challenging than ever.

Industry News

We’ve put purpose before profit, what about the next level of accountability?

Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.

Protecting and enhancing your first-party data as a publisher

Data is one of your most valuable assets as a publisher. Obviously, you need to have quality content and a great user experience and the myriad of other ingredients that are needed in successful digital publishing. But without a solid of approach to data, your ability to target and monetise your content is significantly hampered. And with third-party cookies on their way out the door, the wealth of first-party data at your fingertips is about to become significantly more valuable still as advertisers look to connect with their audience in a quality publishing environment.

Ogury Launches Header Ad, an Elegant and Non-Intrusive Mobile Format

Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.

Voice of the Premium Publisher

Good times are no reason to ease up on publishing perseverance

In recent weeks, there’s a sense of ‘mission accomplished’ sweeping across the industry. But welcome as signs of ongoing recovery are, maintaining forward motion is as critical as ever, shares Managing Director, Richard Reeves.

Industry News

UK AD SPEND TO EXCEED £29BN THIS YEAR WITH INCREASED RECOVERY PREDICTIONS

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020

Ask the Associates

Seven tips for more innovative engagement with subscribers

Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities.

Industry News

TESCO’S CHIEF CUSTOMER OFFICER, ALESSANDRA BELLINI, BECOMES ADVERTISING ASSOCIATION PRESIDENT

The Advertising Association has announced Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco as its new President.

People Based Marketing: The Missed Opportunity for Publishers

Over the last few years, brands have increasingly turned to people-based marketing strategies to power their campaigns, however many publishers have lagged behind, acting much slower to tap into their first party data sets. As we enter the cookieless future, this roundtable focused on how publishers can maximise their authenticated data, the importance of creating closer relationships with advertising partners, and why it’s vital that a value exchange is communicated directly to consumers. Here are the highlights from LiveRamp’s discussion on People Based Marketing: The Missed Opportunity for Publishers.

Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

How can publishers win in today’s highly competitive attention economy?

In today’s highly competitive attention economy, how can you balance the interests of your audience and your advertisers to create the best user experience that delivers revenue and value for all parties? We joined Unruly’s Grant Bingham for a roundtable discussion with leading publishers for the last day of the AOP Publishing Tech Talk to better understand what publishers are doing in this space.

Build the most effective monetisation strategy with Ogury

Publishers are trying to find new ways to increase their advertising revenue while retaining users and providing a great experience. That’s why the Ogury Publisher Suite offers exclusive premium brand demand from global brands, high CPMs and incremental revenue through non-intrusive and elegant formats, incremental revenue powered by Ogury white-label solutions. Tune in to this three-minute showcase video guide to learn more.

Identify and optimise your most valuable inventory

Discover new revenue opportunities with Sovrn’s latest tool to identify, target and price your most valuable ad placements. Signal Segments predicts and shares your ad quality scores with buyers to help you strike the best deals.

Private vs Open Marketplaces: the programmatic future according to publishers

According to a report by eMarketer, programmatic ad spending on PMPs surpassed that of the open exchange for the first time in 2020, with predictions suggesting that this flip in power dynamic is here to stay. To understand how publishers can best manage an optimum mix of trading models, we partnered with Unruly’s Reza Amiri-Garroussi for a collaborative roundtable discussion during the AOP Publishing Tech Talk. See the highlights of their discussion here!

The great privacy reset

Catch up on Permutive's 2021 global summit, featuring an exclusive keynote with Bob Hoffman, creator of the popular blog and newsletter, "The Ad Contrarian."

What Are Publisher Cohorts?

First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?

Insider quadruples campaign revenue with first-party data using Permutive

To better serve its global audience and clients, Insider sought to improve its audience insights across platforms.

Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world

NDA recently held a roundtable, in partnership with Permutive, to discuss the role of first-party data in the privacy-first world.

Hello! increased brand consideration by over 15% through their first-party data strategy

To understand and prove the strength of their audience, and provide advertisers with more granular insight Hello! switched to Permutive.

Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Startpagina’s old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver. They decided to look for a flexible solution to collect consent without sacrificing the user experience.

What publishers need to know about managing consent on AMP

The ability to collect consent on AMP is crucial to monetizing the high volume of traffic driven by mobile and AMP views. Here are some unique challenges and limitations that come with implementing privacy solutions to collect consent in this unique environment.

For publishers: 5 tips for optimising your vendor assessment process

Protecting your website from compliance risk and data leakage should be a top priority, and it all comes down to understanding which vendors are adding value to your site. So how do you know which vendors are right for you? Here are five tips to help guide you.

Ebook: A Publisher’s Guide to Vendor List Curation

Are your vendors putting you at risk of non-compliance and data leakage? This guide covers everything you need to know about vendor list curation, and includes an ad tech vendor assessment scorecard.

Guiding principles for UX-led publishing

Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?

Getting the most from UKOM & Ipsos Iris industry audience data

With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.

Your blueprint for navigating the programmatic privacy shift

The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.

Ask the Associates

Six ideas to make your user experience the best it can be

A poor user experience cripples your content strategy. You have to be able to create a slick, hassle-free, – and this is critical - an enjoyable user experience. For the final day of the AOP Publishing Tech Talk, we reached out to our Associates to understand how publishers can go above and beyond to create best experience possible for your audience.

Ask the Associates

Innovations in building audience revenues to inspire your strategies

In times of crisis, people turned to trusted publishers and quality journalism for the latest news and for entertainment during long months of lockdown. And there’s been no sign of this trend slowing. For the third day of the AOP Publishing Tech Talk, we’re exploring how you can diversify and build your reader revenues. And to kick off the day’s discussion, we reached out to our Associates to find out which innovations in reader revenue strategies they most admired…

Ask the Associates

Nine predictions for the future of the programmatic marketplace

New awareness around privacy concerns, audience data, and the end user experience suggest that the programmatic marketplace of 2025 could look radically different. We reached out to our Associate members to get their predictions on how the programmatic marketplace will continue to evolve – and how publishers can prepare accordingly…

Ask the Associates

Seven strategies for publishers looking to take control of their first-party data

Data is one of a publisher’s most valuable assets. And although the cookie has been granted a short lease of life, the focus remains very much on identifying a replacement for third-party cookies. For the first day of the AOP Publishing Tech Talk, we reached out to our expert Associates to hear their top tips to help publishers take control of their first-party data in a post-cookie world…

Ad Refresh Myths: “Ad Refresh is a user experience killer

How To Optimize Your CMP For More Ad Revenues

The Impact of Identity on Publishers’ Advertising Revenues

The Complete Guide to Boost Ad Revenue with Analytics

The Guide to Maximizing Monetization while Respecting User Choice

How To Run A Proper A/B Test

How to Increase Revenue with Ad Refresh without Affecting the Inventory?

GDPR User Consent has a HUGE impact on your advertising revenues

How To Optimize Your CMP For More Ad Revenues

The Impact of Identity on Publishers’ Advertising Revenues

Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web and app. Bien'ici brings together private individuals and professionals to share their real estate projects by offering a simplified, immersive and personalized experience that allows users to visualize their future lives.

How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversations

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. The digital revolution has forced publishers to rethink their role in the world of media, especially how they make money. To thrive in the future, publishers will need to employ a mix of business models to turn their website visitors into paying customers.

How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen their relationships with visitors so they stay on their sites for longer and click through to other stories, pages, and videos. If they have visited once or twice, chances are they can be persuaded to come again. That means working out what attracted them to your site in the first place and making sure you give them more of it.

How local and national publications are transforming their businesses through reader revenue

Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and local publications developed their models. Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, and Nina La France, SVP, Consumer Marketing & Business Development at Forbes Media, discuss their experiences.

Turbocharging your reader revenue models, lessons from the coal face

There are many different models and strategies that publishers can use to reach new audiences and drive subscription revenue. In this talk we will look at 9 stats for subscription success and we will also be exploring changes in the industry with Harry Fawkes, Head of Digital Subscriptions at dmg media. Speakers Rupert Knowles, GM @ Piano Harry Fawkes, Head of Digital Subscriptions @ DMG Media.

Lessons Learned from the Pandemic-Era Subscription Boom

The COVID-19 pandemic served as a catalyst for massive subscription growth, in part because consumers sought quality journalism to get accurate information about the virus. It also accelerated content consumption trends that were already happening. Let’s explore the main highlights across digital engagement, retention and conversion during a year of increased appetite for news content. We’ll also unpack how publishers can use this data to prepare for future shifts in consumer demand.

How can ad tech support publishers in preparation for the cookieless world?

How Progressive Profiling Helps Build Rich Audience Segments

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights. It allows you to collect data when it’s most relevant to the needs of your business.

How to Make More Strategic Decisions With Contextual Data

In its essence, contextual data helps you understand more about your users so you can deliver more personalized experiences to them. For media brands and publishers, contextual data provides deeper insight into onsite behaviors and is described by Gartner as “any relevant facts from the environment,”

How to Collect More First-Party Data

If you didn't know what first-party data was before Google announced its plans to end support for third-party cookies, this is your wake-up call. First-party data is an extremely useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. Companies use these profiles to build effective engagement campaigns, personalized messaging and advertising experiences that motivate users to take a desired action.

Is there a future for marketing attribution with the demise of third-party cookies?

Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting and any other sort of data-driven advertising. Marketing attribution has also been heavily reliant on access to limitless consumer data.

How to Win the Post-Third-Party Future

A generation after the dawn of the Information Revolution, the original cookie — in its time a useful tool to help identify users and allow them to pick back up where they left off in research, shopping or consuming content — has been deemed untenable. The problem has less to do with the technology and more to do with what marketers may do with the collected information. With very real threats on privacy like identity theft, location tracking and malware, it’s time for a bold step forward.

The recent announcement of our Chief Publisher Sales Officer's hiring,

In September 2021, Ogury announced the appointment of Fabien Magalon as Chief Publisher Sales Officer. Fabien is responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development.

How to play outside the duopoly’s publishing rules

Raphael Rodier, Ogury’s Global Chief Revenue Officer, wrote a byline to discuss how other publishers can play outside the Google-Facebook duopoly and develop their strengths in the digital advertising world.

Ogury announces new mobile ad format for publishers: Q&A

In early 2021, Ogury released ‘Thumbnail ad format’, the world’s first non-fullscreen format built specifically for mobile. In an interview, Sarah Jones, Global Head of Product Marketing at Ogury, explained why this format is a true innovation for publishers

Ogury Reports Accelerated Momentum with Premium Publishers on Mobile Web

Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its solution for web publishers, after six years of substantial growth and leadership in the app ecosystem, reaching 750M unique devices in 2020 across iOS and Android apps.

Building the Future of Publishing: The Fightback

For publishers, only an existential global pandemic and economic crisis could have made business any more challenging. And that’s exactly what happened.

Addressability in a Cookieless World

Reestablishing trust in the ecosystem

Marketing in the first-party future: publishers, brands and authenticated data

In 2021, the digital advertising industry is experiencing more change than at any point in its history. Increased restrictions on the use of consumers’ personal data, combined with the withdrawal of many of the third-party cookies and mobile IDs used to track and target online audiences, are forcing brands and publishers

2021 InfoSum for Brands

Deliver more powerful marketing by safely matching your customer data with media owners, other brands, and data enrichment sources, without sharing data.

2021 InfoSum for Data Owners

2021 InfoSum for Intermediaries

Create value at scale by safely partnering with other intermediaries and offering a unified workflow to your clients.

2021 InfoSum for Media Owners

Unlock the full value of your audience through privacy-safe data matching. Empower brands to create personalized custom audiences, and collaborate with strategic partners on new data products.

InfoSum Case Study - Channel4 food delivery

Food delivery company demonstrates power of collaboration with Channel 4’s BRANDM4TCH, powered by InfoSum

InfoSum_Case-Study_TSB-Global

TSB unlocks power of its first-party data through data partnership with Global

Introduction InfoSum

Redefining data collaboration in a privacy-first way. InfoSum unlock data’s limitless potential by powering a better datadriven customer experience through privacy-safe collaboration.

FINAL OSDS ID5 CS Sept 21

Data Provider, OS Data Solution (OSDS) recognised that the restrictions of third-party cookies prevented them from activating data especially in Safari and Firefox. OSDS wanted to reclaim unaddressable audiences to better monetise their assets and future-proof their business in preparation for the post-cookie world.

ID5 State of Digital Identity Report 2021

The ability to identify users has become an increasingly vital point of interest for all industry players in ad tech as we move closer to the 2022 deadline when third-party cookies are to be blocked from Chrome. Identifying users is crucial for delivering targeted data-driven campaigns.

3 Drivers of Creativity in a Cookieless World

Regardless of Google’s decision to extend the deadline, the death of third-party cookies has further vitalized the focus on great creatives. Tech providers should now accelerate the trend with solutions that facilitate creativity at scale as much as standardization.

Don't wait for Google

Many in the ad industry sighed in relief when they heard Google will delay phasing out third party cookies. While the news may be an anti-anxiety pill it sure shouldn’t be a sleeping pill.

Is the Programmatic Ecosystem About to Untangle

With DSP consolidation, first price auctions and the maturation of prebid threatening the role of the SSP, will the next generation of programmatic be direct DSP-to-publisher relations? Will the market move towards multiple private marketplaces relying on prebid as the auctioneer?

Publishers Sceptic to Unified ID Solutions

There is no denying Digiday’s article on publishers’ scepticism towards unified ID solutions is a key read for publishers. Having spoken to those who show a healthy skepticism and also to those who are not as familiar with the technology to make educated decisions.

Self-service

Adnuntius provides publishers with an easy, quick and affordable way to give advertisers, especially SMBs, the chance to register, and to create, pay for and manage their campaigns. Here are five ideas for what you can use it for.

Solving the Problem of Standards in Publisher Data

Is the rising concern in publisher first party data really around the lack of standards or is the problem merely transparency?

Who Will Control the User Next

Finally, publishers have the opportunity to monetize their user data at a premium, but will they be able to protect one of their greatest assets, the user ID?

Voice of the Premium Publisher

Publishers must start giving, and demanding, the recognition they deserve

As comedian Maisie Adams raised the roof at last week’s AOP Digital Publishing Awards, I was struck by how much shared moments of joy matter. Watching physical and virtual attendees letting off steam brought home the importance of not only easing the pandemic pressure valve, but also coming together to celebrate what we have achieved.

New Google Resource

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AOP News | Awards News

AOP announces Winners for the Digital Publishing Awards 2021

William Reed Business Media named Best Digital Publisher Company: B2B and Immediate Media wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades

Associate member 02 second resource

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BBC resource

Associate member 01 resource

AOP News | Awards News

Building the foundations for quality digital publishing

For the final week of our Celebrate the Finalists series, we wanted to home in on a topic that united all of our finalists: quality. In a sea of misinformation, disinformation, fake news, and clickbait, our finalists are leading the way in developing quality content and reader experiences.

AOP News | Awards News

Here’s why culture and values are becoming a strategic priority for digital publishers

In many ways, ‘culture’ is a bit of a buzzword – it simultaneously says a lot, and very little at all. But addressing the challenges the phrase encompasses is critical for digital publishers to help lay the foundations for a better, more prosperous future for all.

Voice of the Premium Publisher

Publishers need to turn the social spending tide

As buy-side confidence rises to outweigh pessimism, we can look forward to greater spending freedom that will ultimately benefit the entire ecosystem. But with social media taking a bigger share of investment, there are also questions about how digital publishers can harness this renewed prosperity.

Member News

Autovia Accelerates Product Leadership with Dan Cohen Hire

Autovia, the UKs leading automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer.

Member News

Immediate Media Co launches Bluey Magazine

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.

Member News

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.

Ask the Associates

Seven common pitfalls digital publishers face when shifting their focus to first-party data

Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.

Member News

PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure

AOP News | Awards News

A digital publisher’s roadmap to fostering innovation

What is it about digital publishing that creates an environment that allowed such innovation to thrive? Here are five steps to help you foster a culture that supports and encourages innovation in your organisation.

Voice of the Premium Publisher

Third-party cookies; let’s get the job done

Since Google’s initial announcement about the demise of the cookie, the industry has poured its collective energies into finding alternatives – but though the goalposts have moved, we should remember that the journey is still the same. Richard Reeves, our Managing Director, encourages publishers can keep to their course of future-proof evolution.

Industry News

New Master of the Stationers’ Company, Robert Flather, looks to serve the whole country

Robert Flather, chairman of Kolbus UK, has been elected Master of the Stationers’ Company and last night enjoyed an installation celebration at Goldsmiths’ Hall.

AOP News | Awards News

Finalists for Digital Publishing Company of the Year B2B and Consumer Announced

The AOP is delighted to announce the finalists for the Digital Publishing Awards Best Digital B2B and Consumer Publishing Company grand prix categories, sponsored by PubMatic.

AOP News | Awards News

The essential ingredients for successful growth in digital publishing

What are the essential ingredients for continued growth? To understand how publishers are laying the foundations for future growth, we reached out to our AOP Awards finalists to understand what strategies they were putting in place to diversify and grow their brands.

Member News

The Week Junior Launches The Summer of Reading 2021

The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.

AOP News | Awards News

AOP announces shortlist for 2021 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2021 Digital Publishing Awards – a celebration of best practice in innovative, creative, and profitable digital publishing.

Voice of the Premium Publisher

Staying adaptable is critical to future-proofing digital publishing

Last month was testament to publishers’ resilience to change throughout the decades – and even centuries! – with The Guardian celebrating its 200th birthday and The Telegraph achieving 25 years of subscriptions. Read more in Richard’s latest blog post HERE, where he explores how publishers are better placed than anyone to develop data relationships with users that trust them in their environments.

Member News

Autovia Builds out Digital Leadership with Dan Daly Hire

Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic

Member News

ID5 announces its partnership with Italiaonline, Italy’s largest online publisher

The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way

AOP News

AOP Statement

A statement on the Government’s intention to introduce a 9pm watershed on TV advertising for HFSS products and a total ban on online advertising.

AOP News

ISBA Programmatic Supply Chain Transparency Study by PwC with the AOP

Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment.

Voice of the Premium Publisher

Collaboration must be a lasting legacy of 2020

“Collaboration must be a lasting legacy of 2020, because as long as we pull together, we will continue to steer the digital publishing industry in a positive direction,” shares Richard Reeves, Managing Director of the AOP, in his latest blog

AOP News | Awards News

Three challenges facing B2B publishers in 2021 and beyond

In a year of health, social, and environmental crises, B2B publishers have risen to the challenge and proven themselves to be remarkably resilient. Judges for the AOP Awards shared their insights on what it was that had driven B2B success in 2020 – and what the factors will be that determine who the long-term winners will be.

AOP News | Awards News

What are advertisers looking for in a publishing partner?

Advertisers and agencies are waking up to the power of their marketing spend. With relationships in the ecosystem evolving rapidly, we reached out to our buy-side judges for the AOP Awards to understand exactly what the qualities are they look for in a publishing partner.

Member News

ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance

Voice of the Premium Publisher

Resilience remains the key to ensuring publishing success

We have all learnt to adapt to the changing times. And the same is true of online publishing. Read more about the importance of resilience from Richard Reeves in the first instalment of a new monthly blog series, which also provides an overview of the key industry conversations that Richard is involved in on behalf of AOP members.

AOP News | Awards News

Four top tips for driving publisher-led social good initiatives

“We are all award of the power of the internet and as people who work in this sector, it is down to use to use our creativity and innovate to do good,” stated Anne-Claire Chenu, Director of Tech Sales – Northern Europe at Xandr, setting out a challenge for the digital publishing sector that many publishing brands are already trying to answer.

AOP News

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

GameSpot commissioned a survey with the AOP exploring the breadth of gamers to bust the myth of targeting males 18-34.

AOP News | Awards News

The essential ingredients for digital publishing resilience

Amidst a year of pandemic, Brexit, and the US elections, the British Digital Publishing Industry has proven itself to be remarkably resilient. In many cases, digital publishers have thrived. Organisations have adapted to become more flexible, more innovative, more creative, and the longtail success to that determination is beginning to emerge.

AOP News

Update from the AOP: ICO Adtech Investigation – Awareness & Accountability

The AOP have been speaking with the ICO to understand how the ICO’s recent announcement in January will impact digital publishers across the UK.

AOP News | Awards News

AOP Digital Publishing Awards 2021 open for entries

The Association of Online Publishers (AOP) has today announced that its prestigious annual awards are open for entries.

Industry News

2021 UK Adspend forecast for slower recovery

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.

Member News

Taboola Announces Milestone Adoption for Mobile Apps

Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug

Industry News

ABC to manage viewability principles following TAG / JICWEBS merger

Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

Member News

The De-commoditisation of the SSP and 'Tech Tax'

A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

AOP News | Awards News

AOP Announces Winners for the Digital Publishing Awards 2020

Incisive named Best Digital Publisher Company: B2B and News UK wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades on the night

Industry News

Tag Launches Ad Industry's First Global Brand Safety Certification Program

The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F

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JW Player expands monetisation in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology

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PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV

AOP News

Is purpose beyond profit the answer to a healthier ad industry?

Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action.

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Index Exchange First Exchange To Expand LiveRamp Identity Link Globally

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Let's Change The Narrative

Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.

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PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience

Member News

Technology and transparency, the key to advertisers’ trust

AOP News

AOP announces shortlist for 2020 Digital Publishing Awards - Award ceremony goes virtual for the first time in its 18-year history

AOP and Deloitte data reveals digital publishing revenues fell in Q4 2019, despite an increase in subscriptions and sponsorship

Industry News

Advertising Association, ISBA & The IPA launch inclusion drive

New Online Showcase - UK Advertising Needs You – to Support Industry’s Goal of Building a More Inclusive Workforce

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PubMatic Implements The Transparency & Consent Framework (TCF) v2.0

The company continues to champion global privacy and transparency initiatives

AOP News

Time for change and transparency in programmatic advertising supply chain

A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers (ISBA).

Member News

Dennis Automotive launches £1 million #GetBritainMovingAgain campaign

Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.

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JW Player launches Live Channels

Digital media companies can live stream quality quickly and easily

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UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour

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The news industry needs advertisers' support right now

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Six Tips To Help Optimize & Maximize Your Open Market Business

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JW Player launches suite of video advertising targeting products to reimagine brand safety, contextual targeting and real-time viewability

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Impact of COVID-19 on Global Ad Spend

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category.

AOP News

Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented Covid19 crisis

This article is supported by the Advertising Association, Society of Editors, ISBA, IPA, AOP, IAB, NMA and Newsworks.

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The 2020 Stationers’ Company Innovation Excellence Awards are cancelled

AOP News

COVID-19 update from AOP

Following the recent advice given from the Government and Chief Medical Officer, we wish to inform you that our team are now working remotely, with normal functionality and naturally, we cannot maintain our usual face-to-face meetings. All AOP events and group meetings taking place in March 2020 will be postponed until further notice - we are currently exploring all options to provide alternative ways of maintaining the Group Meetings programme and, will be contacting the individuals concerned

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Video Advertising Requires New Monetization Strategies

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!

Member News

APPRENTICE 20

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!

AOP News

Chouieri selects JW Player for outstream video ad-serving

In-text video advertising to give publishers more flexibility and control.

AOP News

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Video Platform.

AOP News

Content Verification Guide: How to implement a brand safe strategy

Creating a safe online environment for brands is in all of our interests and every part of the digital ad industry has a role to play in ensuring this.

Industry News

Vint Cerf to deliver the Stationers’ Company Annual Lecture on 11 March 2020

AOP News | Awards News

AOP opens for entries for its annual Digital Publishing Awards

London, UK, 23 January 2020: The Association for Online Publishing has today announced that its Digital Publishing Awards are now open for entry, hosted in partnership with PubMatic, the automation solutions company.