Jaguar rebrand sees reader interest in carmaker surge over 1,300%

It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public.

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Immediate breaks new ground in Stella Artois Unfiltered Recipe Integration and video series

Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.  

Google Certified Publishing Partner, Content Ignite

Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).

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Magazine brands still hold sway on the path to purchase

Nicola Bates, chief commercial officer, Bauer, shares insight from their latest motors research study into how magazine brands can influence motors purchasing decisions.

US election generates nearly 20x more UK reader interest than Budget

Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Taboola’s Creative Shop Surpasses Four Year Milestone, Supporting More Than 800 Top, Global Advertisers Including Bombas, eToro, and NerdWallet; Advertisers See 88% Increases in Conversion Rates in 2024; Offering Sees 43% Increase in Advertiser Campaigns

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 800 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.

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Immediate Announces Guljeet Samra as Director of Acquisitions and Social Media

Immediate, home to trusted brands people love, has appointed Guljeet Samra as Director of Acquisitions and Social Media. The newly created role will be focused on developing full-funnel digital marketing strategies and driving customer demand for Immediate’s category leading brands. Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck.

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Haymarket Media Group announces the The Real Junk Food Project - Twickenham as its new local UK charity partner 

Haymarket Media Group announces The Real Junk Food Project Twickenham as its new local UK charity partner. The partnership supports their mission of diverting food from landfill, turning it into nutritious meals, and redistributing surplus food to those in need, including the homeless, low-income families, refugees, the elderly, and individuals living in isolation who crave company.

Taboola Signs Exclusive Deal with National World and Axiom Media Alliance (AMA) to Power Content Recommendations Across the National World Network of Regional Sites Including Yorkshire Evening Post and The Scotsman

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.

Taboola Extends Partnership with Xiaomi’s International Internet Business Arm, Taboola News Powers Recommendations on Xiaomi Products in Many Key Markets Around the World

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an expanded partnership with the International Internet Business Department of Xiaomi, one of the world’s largest consumer electronics manufacturers.

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Immediate Launches Prism: Next Generation First Party Data Solution

Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution.

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Mail Metro Media Showcases Power of Premium Content

Mail Metro Media has unveiled plans for further premiumisation and audience-first engagement innovation across its portfolio of newsbrands, at its flagship annual event, Upfront & Centre.

Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions and Lower Campaign Costs; Offering Reaches Milestone Adoption with 100% Increase in Advertiser Campaigns Quarter Over Quarter

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers.

Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of John Tigg as Senior Vice President, Buyer Development, Europe.

Brits ‘jittery’ about money as October budget looms

Readership data from Taboola suggest consumers have become more anxious about their finances since the General Election, with page views for personal finances up 268%

The Star Tribune launches on Pugpig Bolt as part of a ‘new era of technology growth’

Another national US news media brand launches on Pugpig Bolt as part of their digital transformation.

Pugpig 2024 State of the Mobile Publishing Market Report

Pugpig's new State of the Mobile Publishing Market report is here! Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024.

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National World Forms Partnership with Reach Solutions to Sell National Advertising

National World announces two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant and unique content and grow the Company’s audiences.

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Immediate Announces Lily Barclay as First Content Director of Good Food, the UK's Number One Food Brand

Immediate, home to trusted brands that people love, has today (Thursday 27 June) announced Lily Barclay as Content Director of Good Food.

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Immediate Announces Partnership with Opt Out Advertising To Unlock Consentless Advertising

This newly announced partnership will see Immediate benefit from Opt Out Advertising’s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Taboola Signs Exclusive Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group.

Cookieless browsers improve ad performance, trial finds

Cookieless browsers saw improved ad performance compared with browsers with cookies, new research has found.

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

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Entries open for the Campaign Ad Net Zero Awards 2024

The Campaign Ad Net Zero awards, currently in their third year, are now open.

Index Exchange Welcomes Cadi Jones as New Senior Vice President, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of Cadi Jones as senior vice president, Europe.

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Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen's core values: delicious taste, the best natural ingredients, and health benefits.

MPACT+ Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans

Global sustaintech platform IMPACT+ today launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

As we work with more publishers to begin implementing and testing new Google Privacy Sandbox solutions, namely the Protected Audience and Topics APIs, we’ve been asked a lot of questions about the APIs and how they will perform. Does ad spend decline on Chrome without third-party cookies? Is Privacy Sandbox helping to replace revenue, and by how much?

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Reach, Women in Journalism and Reporters Without Borders launch joint campaign calling for better police response to online abuse

More than 100 leaders in media and journalism have joined Women in Journalism, Reporters Without Borders and Reach in signing an open letter calling for a change in police response to online violence against women in the industry.

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BBC History Magazine celebrates its 300th issue with a special edition featuring a bumper 300 question quiz

BBC History Magazine’s February issue (out now) marks the 300th issue of the bestselling history magazine in Britain. The magazine is celebrating the landmark by asking historians to pose a series of quiz questions with categories covering everything from television and radio (David Hendy) to medieval animals (Hannah Skoda).

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Immediate Media Co announces strategic partnership with Warner Hotels

Immediate Media Co, the publisher of leading history and gardening publications, BBC History Magazine and BBC Gardeners' World Magazine, has announced a strategic partnership with Warner Hotels, offering unique weekend breaks for history enthusiasts and green-fingered holidaymakers.

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RadioTimes.com launches new video and podcast series, The Best Ever, exploring pop culture’s hottest talking points with experts from the worlds of TV, film and entertainment

RadioTimes.com is launching a new video and podcast series The Best Ever – with guests from the worlds of TV, film, sport, gaming and entertainment tackling some of pop culture’s biggest conversation points – from action movies to TV detectives – asking: which truly was the best ever?

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TrustedReviews Limited Rebrands as CANDR Media Group following the acquisition of Wareable Media Group

TrustedReviews Limited, a leading media company known for its authoritative tech reviews and content, is proud to announce a significant transformation in its corporate identity. The company is changing its name to CANDR Media Group, effective immediately.

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Tom Kerridge takes over BBC Good Food Cooking App in the run up to Christmas

TV chef and cookbook author, Tom Kerridge takes over the BBC Good Food app this December, sharing everything you need in the run up to the big day, including exclusive recipes and videos. From showstopping mains, smashing side dishes and desserts to impress the whole family, in this seven-day app takeover (12 December - 19 December).

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Entry 239020

The Host with the Most awards will shine a spotlight on culinary masterpieces and festive heroes, urging the nation to nominate those bringing loved ones together during this special season. Accolades include ‘Show-stopping centrepieces’, ‘Prep like a pro’ and ‘Love your leftovers’. A panel of expert judges from Immediate Media’s food team and Morrisons will acknowledge the magic-makers in various categories.

What's Captifying the travel industry? Tackling the questions 'up in the air' for travel marketers

After navigating a challenging period, travel is taking off—but how have the pandemic and rising living costs impacted today's traveller? Captify's new travel report leverages billions of intent-driven data signals, as well as insights from our partners at Forward, born from lastminute.com, to unveil crucial insights for travel marketers.

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Immediate Media Co announce Dan Hutson as Managing Director of Nutracheck

Immediate Media Co, the special interest content and platform company, have announced the appointment of Dan Hutson as Managing Director of Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform. Acquired by Immediate in November 2022, Nutracheck is one of the biggest paid-for digital apps in the UK, with 400,000 premium subscribers.

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UKOM and Ipsos triumph in Malaga at MRG Awards 2023

The UKOM and Ipsos iris teams won Best Industry Body Research at the Media Research Group Awards on November 24 and celebrated a Highly Commended in Best Research Innovation. This marks the first time the UK standard for online audience measurement has been singled out for awards recognition.

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iHeartMedia and Global Sign Multi-Year Podcast Partnership Deal in the UK, Ireland and USA

Global, the UK’s largest radio and outdoor media company, has signed an exclusive platform distribution and ad sales deal with iHeartMedia, the No. 1 audio company in the United States.

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MadeForMums Toy Awards 2023 reveal the must-have toys for Christmas, as tested by parents and childrens at home

MadeForMums, the UK’s number one parenting site for product reviews, has today (Tuesday 17 October) announced the winners of the MadeForMums Toy Awards 2023, featuring this year’s must-have Christmas toys. The Awards reveal the priorities and trends influencing parents’ choices in the peak toy-buying season leading up to Christmas.

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Nadiya Hussain takes over the BBC Good Food cooking app this October, and there's a special 99p offer for new subsribers!

Author, chef, presenter and former Bake Off winner Nadiya Hussain takes over the BBC Good Food cooking app this October, sharing her favourite recipes, features and advice for money-saving, family-friendly mealtimes.

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The winners of the Junior Design Awards 2023 announced

The premium fashion and lifestyle parenting website, Junior, has announced the winners of the coveted Junior Design Awards 2023, which celebrate excellence and innovation in children's design and lifestyle products.

Member News

New podcast from Radiotimes.com celebrating gaming culture, one more life, launches today

RadioTimes.com’s Gaming Editor, Rob Leane, hosts the brand-new podcast, delving into the gaming lives of high-profile interviewees. Celebrity guests and gaming experts include Jason Kingsley OBE, CEO of Rebellion Developments, and popular host and streamer Trisha Hershberger.

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Mindful Chef and BBC Good Food announce exciting partnership to help balance busy lifestyles with healthy, flavour-filled meals

The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits. Mindful Chef's focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food's cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill.

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Immediate Media and Macmillan Cancer Support subvert the traditional view of a Coffee Morning

Immediate Media, owner and publisher of BBC Good Food, today announces a playful, disruptive campaign inspiring foodies of all abilities, backgrounds and circumstances to hold a Macmillan Coffee Morning in a way that’s right for them.

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Immediate Media Co Appoint Christina Hawley as Chief Commerical Officer

Immediate Media Co, owner and publisher some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of Chief Commercial Officer. IMMEDIATE MEDIA CO APPOINT CHRISTINA HAWLEY AS CHIEF COMMERCIAL OFFICER

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BBC Gardeners’ World Magazine’s May Issue becomes highest revenue generating monthly in the UK in 15 years

BBC Gardeners’ World Magazine has achieved a major milestone with its May 2023 issue, which has become the highest revenue generating monthly in the UK in 15 years. The issue's success is testament to its engaging editorial content and the inclusion of the annual 2-for-1 Gardens Entry Card and Guide.

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Autocar documents automotive history back to 1895 in new Exact Editions digital archive for individuals and libraries

Almost 130 years of automotive history have been documented and made available to digital readers across web and app platforms in Autocar’s new archive, which comprises over 5,900 fully-searchable issues. Developed in partnership with digital publishing services platform Exact Editions, the archive serves as an important and ever-evolving historical record of both the automotive trade itself and the social history that surrounds it.

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Werther’s Original Exlu

Werther's Original, the beloved confectionery brand and Immediate Media have announced an exclusive multi-platform campaign inspiring Immediate’s audience of home cooks to sample the Werther’s Original collection through a series of bespoke recipes and content.

ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers.

Member News

Sean Cornwell Appointed CEO of Immediate Media Co

Immediate Media Co has announced the appointment of Sean Cornwell as its new CEO and Tom Bureau as Chairman. Immediate own and publish some of the UK’s biggest multi-platform brands, including Radio Times and BBC Good Food, reaching more than 60m consumers a month through print, digital, audio and live events.

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IMMEDIATE MEDIA CO APPOINTS NEW FOOD MD AND PEOPLE DIRECTOR, STRENGTHENING ITS LEADERSHIP CAPABILITIES IN KEY STRATEGIC FUNCTIONS

Immediate Media Co announces the appointment of Jessica Norell Neeson as Managing Director of its market-leading Food Portfolio and David Reay as People Director, as it strengthens its leadership capabilities in two key strategic business areas. Jessica will have responsibility for Immediate’s Food Group, the UK’s largest food media portfolio including BBC Good Food and olive, and Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform, as Immediate looks to accelerate its growth in the food and health sectors through continued digital expansion, new product development, partnerships and strategic M&A.

Guardian agrees deal with Illuma to categorise article pages and protect intellectual property

The Guardian recently signed an agreement with Illuma, which now has a commercial licence to categorise article pages and match advertising with those pages in ways that make sense to advertisers and to readers. The Guardian agreement with Illuma is the first standalone commercial licence to use data from our site for contextual targeting purposes.

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THE RADIO TIMES PODCAST CELEBRATES 1 MILLION DOWNLOADS

Now it’s third series, The Radio Times podcast, hosted by Radio Times’ Kelly-Ann Taylor, brings listeners weekly interviews with television’s biggest names, discovering their TV viewing habits and delving into their careers. And just 18 months after its launch, the podcast achieved one million downloads.

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Our Media Enters New Corporate Partnership with West of England Centre for Inclusive Living

Our Media Ltd, the Bristol-based specialist content company, and award-winning user led organisation West of England Centre for Inclusive Living (WECIL), has announced a corporate partnership for 2023, as WECIL support Our Media on their journey to become a ‘Disability Confident Leader’ through consultancy and training.

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Launching HELLO! Happiness, accessible happiness for everyone

To coincide with World Happiness Day on 20th March, HELLO! is proud to unveil the launch of HELLO! Happiness, an ongoing initiative designed to help our community to achieve the one thing they really want - a happy and contented life. Following a year of research and working in partnership with Warwick University’s Professor Andrew Oswald, HELLO! Happiness’s first audience and engagement will be the Pathway to Happiness, a free 10-week subscription with actionable content and measurable results

ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands are taking to implement a high-quality, transparent, and privacy-first identity framework.

mediarithmics announces the arrival of new hires in UK with growing commercial organisation.

mediarithmics, the next-gen (CDP) customer data platform that helps leading media, retailers and consumer data-centric brands, announces the arrival of Kourosh Ayrom (Business Development Director) and Adam Saunders (Customer Success Manager) within the Northern Europe team. Both will report to Philip Raby, General Manager Northern Europe. They will both be focused on signing new customers and developing existing relationships and opportunities with existing international clients including Channel 4, UKTV, AutoScout24, Digicel, TV Azteca and many more.

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IMMEDIATE MEDIA CO’S OLIVE MAGAZINE INNOVATION GIVES READERS INSTANT ACCESS TO TAILORED VIDEO CONTENT

The March issue of olive magazine’s showcases an innovative redesign including the launch of fully interactive videos embedded into feature pages accessible via QR codes. The new design is introduced with streamlined interactive elements offering seamless clips for readers to further explore the venues and topics featured, alongside seasonal spring food ideas and a showstopper cover of an exclusive pink grapefruit cheesecake tart recipe.

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IMMEDIATE MEDIA CO ADD TO THEIR DISNEY MAGAZINE PORTFOLIO WITH THE LAUNCH OF NEW ENCANTO MAGAZINE

Immediate Media Co, the special interest content and platform company, is launching a new Disney magazine, Encanto magazine, filled with the magic of Casa de las Madrigal and the adventures of Mirabel and her extraordinary family.

3 trends that will transform the UK digital landscape in 2023

Index Exchange spoke with Matterkind and Warner Bros. Discovery about scaling programmatic efficiency and the three trends that will change UK digital advertising in 2023.

UKOM December 2022 Digital Market Overview

Take a look at UKOM’s latest Digital Market Overview - December 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

Member News

ALAMY SEALS DEAL WITH AP, GIVING ACCESS TO MILLIONS OF UNIQUE IMAGES THAT SHAPED HISTORY

Alamy has struck an exclusive agreement to supply AP’s contemporary and archive news images to UK and Irish customers. The five-year deal means 18 million historic images and a daily feed of thousands of news pictures from around the world will be available on the Alamy platform.

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National World launches new ad manager platform, power by DanAds

National World has launched a self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK.

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Research from PubMatic Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

PubMatic have produced the new Insights & Attitudes report, in association with ExchangeWire, “The Evolution of Commerce Media in Europe”. The study looks into how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.

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IMMEDIATE MEDIA CO APPOINTS CATH WALLER AS MANAGING DIRECTOR OF ADVERTISING

Immediate Media Co, the special interest content and platform company, announces the appointment of Cath Waller as MD of Advertising.

Member News

The HistoryExtra podcast celebrates 200 million downloads

The phenomenally successful HistoryExtra podcast celebrated 200million downloads as December 2022 drew to a close. Launched in 2007, as an offshoot of BBC History Magazine, the History Extra podcast, owned by Immediate Media Co, now has a huge global following, achieving over five million downloads a month.

Member News

Record-breaking year for RadioTimes.com on its 25th anniversary

RadioTimes.com marked 25 years of coverage of the best television, film, streaming and gaming, sport and technology in 2022, with a record-breaking year for page views, users and engagement.

Member News

Justin Ravitz has been named Editorial Director for HELLO! U.S

Justin Ravitz has been named Editorial Director for HELLO! U.S.. In this newly-created role, he will establish and expand the digital American presence, reach, and identity for HELLO!, one of the United Kingdom's most popular and successful celebrity and lifestyle brands.

EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers and Grow Value of Publisher Inventory

EX.CO announced a new partnership with ID5 this week to provide its advertising partners with a privacy-compliant solution for identity targeting while increasing the value of publisher video inventory across EX.CO’s platform. Since ID5’s technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners.

ID5 Releases 2022 State of Digital Identity Report

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.

UKOM Q3 2022 Digital Market Overview

Find here the UKOM Q3 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains.

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FORMER AMNET MANAGING DIRECTOR TIM WILLCOX JOINS PUBMATIC

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Wilcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands. Read more here.

Member News

Immediate Media Co launches new Disney and Pixar Lightyear magazine

Immediate Media Co, the special interest content and platform company, is launching a new Disney and Pixar magazine, Pixar Adventures with…, bringing the magic of Disney and Pixar’s Lightyear and Disney and Pixar’s Toy Story to life.

UKOM Digital Market Overview

“Take a look at UKOM’s latest Digital Market Overview - July 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones”

Sovrn has enabled its publishers to achieve an almost two times greater lift in eCPMs thanks to the ID5 ID

To support publishers' monetization efforts, Sovrn ran a test where Sovrn Signal matched participating publisher first-party IDs to consented and permissioned hashed emails (HEMs) in the Sovrn Data Collective. Publishers then passed the HEM to ID5, which attached it to the ID5 ID and passed it to all SSPs supporting the identifier. Sovrn linked permissioned, first-party data from the Sovrn Data Collective on each applicable user visit to an ID5 ID, which was then passed to buyers for evaluation.

Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

A guide to common Ad Manager policy questions

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.

Virtual Minds, Ströer and OS Data Solutions Increase Campaign Reach of By Up To 78% with the ID5 ID

Companies test identity solution to support buy-side’s migration to the cookieless world in German market

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.

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Automotive media giants Haymarket Automotive and Autovia join forces to offer advertisers industry-leading opportunities

Automotive digital publishers Autovia and Haymarket Automotive will pool first party audience data to offer industry-leading value to advertising clients, following a new deal announced between the two companies today.

The rise, fall and future of the subscription model

Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.

ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

Member News

EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media

Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen.

Pubstack secures $6M in Series A funding to expand and meet increasing needs from Digital Media companies

Pubstack is proud to announce its successful $6 million Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & Founder of Stickyads) and Jean Canzoneri (ex-CEO & Founder of Ogury). The company, which helps digital media companies unlock the real value of their inventory, will use the capital to accelerate product development as well as global sales.

Simply the best - how algorithms finally triumphed against ad measurement inertia

For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.

COPE Group integrates the ID5 ID

Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.

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ENDURING RELEVANCE OF MAGAZINES CONFIRMED AS IMMEDIATE POSTS THIRD CONSECUTIVE YEAR OF CIRCULATION GROWTH

Immediate Media Co, the special interest content and platform company, has recorded its third consecutive year-on-year circulation growth for its market-leading titles, confirming the continued resurgence of demand for special interest magazine brands.

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Autovia titles show growth in latest ABC figures Auto Express maintains its market dominance evo and Octane go up a gear

Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%.

Member News

CMA to keep ‘close eye’ on Google as it secures final Privacy Sandbox commitments

The CMA has accepted a revised offer from Google of commitments relating to its proposed removal of third-party cookies from the Chrome browser (known as the Privacy Sandbox proposals).

Member News

ID5’s flagship event, Identity 2022, is back to help the industry prepare for the new era of digital advertising

ID5’s flagship event returns to bring together identity innovators and thought leaders from across the industry. Join online next Wednesday 26 January to explore topics ranging from privacy, the future of mobile identity, implementing cookie alternatives, and more.

Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience

Learn how Ogury adds to Planet Media's mobile ad experience through new ad formats and a network of recognizable brands

Member News

Legalising e-scooters could save more than 44,000 tonnes of CO2 a year according to Move Electric

Legalising e-scooters for use on public roads could help save more than 44,000 tonnes of CO2 a year in the UK – equivalent to the annual emissions from 29,000 cars*. More than one in five drivers would consider replacing short car journeys with an e-scooter, according to new research by e-mobility champion and consumer expert, Move Electric.

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New Move Electric website dedicated to e-mobility launched by Haymarket Automotive

The site will serve as the definitive destination for anyone looking to investigate or own any type of electric vehicle, from cars to bikes, scooters and more, as well as demystifying new technology surrounding energy generation and supply. The launch cements Haymarket Automotive’s position at the heart of the e-mobility movement.

Transition to a cookie-less future: A guide for brands

With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.

Outbrain Acquires video intelligence AG, Expands Brand and Video Offering

Acquisition strengthens Outbrain’s video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV

video intelligence wins two Google Certified Publisher Partner Awards in first year as a Partner

Contextual video platform video intelligence (vi) has been selected by the Google Certified Publishing Partner Program as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.

Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

Guiding principles for UX-led publishing

Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?

Your blueprint for navigating the programmatic privacy shift

The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.

Member News

Autovia Accelerates Product Leadership with Dan Cohen Hire

Autovia, the UKs leading automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer.

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Copy of Immediate Media Co launches Bluey Magazine

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.

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78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.

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PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure

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The Week Junior Launches The Summer of Reading 2021

The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.

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Autovia Builds out Digital Leadership with Dan Daly Hire

Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic

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ID5 announces its partnership with Italiaonline, Italy’s largest online publisher

The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way

Member News

ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance

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Taboola Announces Milestone Adoption for Mobile Apps

Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug

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The De-commoditisation of the SSP and 'Tech Tax'

A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

Member News

JW Player expands monetisation in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology

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PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV

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Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally

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Let's Change The Narrative

Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.

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PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience

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Technology and transparency, the key to advertisers’ trust

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PubMatic Implements The Transparency & Consent Framework (TCF) v2.0

The company continues to champion global privacy and transparency initiatives

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Dennis Automotive launches £1 million #GetBritainMovingAgain campaign

Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.

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JW Player launches Live Channels

Digital media companies can live stream quality quickly and easily

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UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour

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The news industry needs advertisers' support right now

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Six Tips To Help Optimize & Maximize Your Open Market Business

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JW Player launches suite of video advertising targeting products to reimagine brand safety, contextual targeting and real-time viewability

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Impact of COVID-19 on Global Ad Spend

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category.

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The 2020 Stationers’ Company Innovation Excellence Awards are cancelled

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Video Advertising Requires New Monetization Strategies

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!

Member News

APPRENTICE 20

The major Apprenticeship Event in the City of London, Apprentice 20, is back at Guildhall on 29 and 30 June!